Gabcast! YE BizBytes #6 – Dreaming vs. Wishing – Why an Entrepreneur Needs to Know the Difference As the lead business coach at http://www.YoungEntrepreneur.com I have to pay close attention what my client entrepreneurs have to say. I often stop them in their tracks when they begin wishing for something.

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A Business Coach Must Listen For These Words

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BlackBerry Developer day is an opportunity to discuss about application development for blackberry, attend interesting sessions and meet experts in the field. Blackberry developers can learn how to accelerate the development process, reduce time to market, discuss about important tools and meet experts from Research in Motion, manufacturers of BlackBerry Smartphone Read more… (Visit Yourstory.in for full news, other content, and much more!)

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BlackBerry Developer Day : 17 March

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Lakme Fashion Week – Summer Resort – 2010 has come and gone but the preparation for the next season is already underway. A lot of industry pundits feel that the LFW is losing its charm, its sense of purpose and its luster after this year’s showing. Is the dissension among the ranks of the fashionable a signal portending towards the downfall of the one of the best Fashion Shows in the… (Visit Yourstory.in for full news, other content, and much more!)

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Nisha Jamwal offers a frank review of Lakme Fashion Week 2010 in a no holds barred conversation …

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36 Products have been awarded the prestigious title of Product of the Year 2010 byover 30,000 Indian consumers across 36 centers – The largest ever face to facesurvey of its kind in India. This survey was carried out by independent research agency, A.C. Neilsen. Read more… (Visit Yourstory.in for full news, other content, and much more!)

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Product of the Year (India) celebrates Innovation with 36 categories in its second year

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Drayton Bird Drayton Bird is certainly not a young entrepreneur but ya know… sometimes an old bird has the best tricks. This Brit is an icon in the ad copy world and has a who’s who resume from the biggest names in advertising. If you can bare the pace you will walk away with a ton of knowledge. I follow Drayton and his posts regularly and always learn some key concepts on advertising when I do. In this video/webinar he SHOWS you actual ads from a regional newspaper and points out the strengths and weaknesses of the copy, photos and so forth of each piece. THIS IS AN EXCERPT FROM THE EMAIL HE SENT WITH THE WEBINAR LINK IN IT BELOW I went through 20 ads selling everything from carpets to chocolate to garden plants. One was in my view as near perfect as dammit – it had every trick in the book bar one I would have tried. A recording is not quite the same – the whole idea of a webinar is to join in, and there were tons of ideas and comments. But it does give you a chance to make a note of what interests you. Anyhow people loved it – I think about 30% or them sent compliments at the end – so if you’d like to see it – it’s about 48 minutes long – just go here So if you’d like to get better results from your ads, just go and have a look. Best, Drayton www.draytonbirdcommonsense.com www.draytonbird.com

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U Gotta See This Advertising Webinar GURU GUY

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It was early 2006. I had been blogging for over a year and felt I had achieved something. My blog had recently surpassed 1,000 RSS subscribers ( what is RSS ), making it at the time the most popular website I had ever built. The income was solid – up to $2,000 a month at best – and it was growing. I loved what I was doing. My plan, based on all the Internet marketing advice I studied from the experts to “create a product”, was to start by releasing an ebook to test the waters as my first product. I had already begun to grow my email list, focusing on the idea of teaching other bloggers how to build traffic , since I felt that was something I was becoming good at. One of the keys to my success with traffic was how well I was doing in organic search results . I was literally famous in the Internet marketing space because all the top Internet marketers would find my blog when searching for their name or their products or terms related to our industry. This is incredibly powerful leverage , if you want to meet important people in your industry, or as an affiliate marketing technique, because you can just write about something often enough if you want a top ranking for a certain term or name. My blog’s solid search engine performance has continued as a trend today, with about half the traffic I attract to this blog still coming from Google search queries. Considering how much more competitive the environment is now, with so many blogs on the same topic as this one, I consider my consistency an achievement. I don’t really talk about Search Engine Optimization (SEO) much on this blog anymore, mainly because I don’t believe much has really changed over the past few years. The fundamentals are still the fundamentals. You will find plenty of articles on SEO in my archives under the SEO category if you’re keen for study materials. However, SEO was a huge part of my early studies of Internet marketing, primarily focused on attracting more traffic to the business I used to own, BetterEdit.com, a proofreading service. When I was running that business, 50% of new client acquisition came from Google search , which was important – it made the business much more hands off for me to run when you have a steady stream of customers coming in without advertising expense. As a result of the focus I had back then and the results with my blog, I considered myself half-decent at SEO. By no means was I an expert, and I certainly didn’t pretend to be one, but I felt I knew enough that I had something to share. As a result of this, my intended first product, was to be an ebook called “ The Definitive Guide To SEO For Bloggers “, which as you can guess, was designed as a guide to help bloggers improve their search engine rankings and attract traffic from Google and the other search engines. The ebook was almost complete and I even went so far as to have a cover created for it, which you can see inset (including the big haired, old suit photo version of me). The book was never sold publicly because I decided to release a course on traffic. I can’t really remember why I decided to switch gears so late in the development of this product. It could have been because I thought selling a course at a higher price would make more money, but it was more likely due to some kind of fear based decision making or distractions. I just didn’t have the follow-through at the time to do a launch. I registered the domain name BlogTrafficSchool.com , which I still own, and focused on releasing that program instead. Of course if you know my story, the product never saw the light of day either, so I ended up having a 75% complete course on Blog Traffic, and a near complete ebook on SEO for blogs. Thankfully the third time I finally got something out the door, and released Blog Mastermind as my first product. The rest is history. Definitive Guide To SEO For Bloggers – Revamped And Ready For Release I recently began reviewing my ebook on SEO for blogs and was quite impressed to see that it’s still full of fantastic advice. It only requires about 10% revision work and I believe it could become one of the most helpful, and true to my style – simple guides – to follow on how to get more traffic from Google to your blog. The book is over 100 pages and includes insights into how search engines work, how to optimize the internal structure of your blog, some very solid advice on linking strategies – including 75 link building techniques , with some case studies of my own experience using them – a quick launch checklist, and more. It’s all content of course, direct from my experience and research, into your hands. So do you want a copy? I will release the book for sale later in the year, however I have some good news for you if you want a copy now. I’m going to include a fully revised and updated version of my Definitive Guide To SEO For Bloggers to every person who joins Membership Site Mastermind by Tuesday the 16th of March at midnight Eastern US time. This is the primary bonus (there’s more below) I’m throwing in as an enticement and I can’t think of a more powerful companion ebook to go along with the membership site course. To launch your membership site you’re going to need an audience, and using a well search engine optimized blog has to be the most affordable (almost free) and long-term viable technique available. You just need to do the work, and the Definitive Guide To SEO For Bloggers explains this in some detail. As one final enticement to make this an irresistible offer (or bribe!) to get you into my membership site coaching program, I’m going to throw in my entire mega-bonus pack, which I’ve outlined below. How To Claim The Bonuses All these bonuses will be sent in an email to all members of Membership Site Mastermind (including any person who has already joined this week and all my previous members – see I look after you too!) on Wednesday the 17th, that’s next week. To make sure you get that email with all the bonuses, you have to join the program by Tuesday at the latest, if you join after, you will miss the email. Note you won’t get the bonuses immediately after joining, you get them on Wednesday , so busy yourself with the course itself until then. Here’s the sign-up link when you’re ready to go – Membership Site Mastermind Sign-Up The Definitive Guide To SEO For Bloggers Plus Mega Bonus Pack Here is a break down of all the bonuses – Bonus 1: The Definitive Guide To SEO For Bloggers (Revamped for 2010 and never before released) You score the entire 100+ page ebook written by me (Yaro) as a complete guide on how to optimize your blog for search engines and attract waves of free traffic. Inside the guide you will learn – My simple three step secret formula that is the foundation of my blogs search engine success An outline of how search engines work so you can give them what they want, rather than fight them (this is so simple when you think about it, yet incredibly important too) A guide on how to optimize the internal structure of your blog to give it the best chance of ranking well – and you only need to do these things once, it all happens on autopilot after that A link building guide, including 75 detailed link attracting strategies where I explain techniques I’ve used to attract authority links to this blog How SEO fits into the overall blogging formula , which if followed, can result in life-changing income, fame and real recognition for your work Bonus 2: My Live Presentation On Buying and Selling Websites I very rarely present on stage, and besides the people in the audience when I’m on stage, most people never see me talk in person. This presentation is from an Andrew and Daryl Grant 4-day workshop held in Brisbane, Australia. My talk was about how you can buy and sell websites for profit, and includes – A breakdown of my formula for website flipping , which focuses on a certain type of website Three real life case studies where I show you what websites I purchased, how I made them more profitable, and then sold them How I automated the management and “renovation” process so I could flip sites as a passive income strategy Where you can go to find websites for sale and how to get the most money for your website when you are ready to sell Bonus 3: My Live Presentation Of How To Build A Massively Profitable Blog This presentation is also from a Grant’s workshop, but this time in Sydney and the topic is all about making money from blogs . This is a comprehensive presentation, talking about the foundation of a successful blog and includes – What structure you need in place to start blogging the right way How to create powerful blog content that attracts people like a magnet What methods are available to really ramp up your income from blogging , that goes way beyond just adsense How to use your blog as a lead generator for a proper online business, not just a hobby Bonus 4: The Keys To A Powerful and Profitable Blog Training Videos These are special recordings of some of the key concepts that go into building a successful blog. This content has only ever been viewed by the paying members of the Become A Blogger Premium program and features 100% content from me, Yaro Starak. The focus of these videos is very practical training on how to build and then profit from your blog. If you are looking for the specific techniques I used to build my blog and still use today to profit from my writing, this series of 13 incredible videos will help you. Topic covered include – The critical pages your blog must have if it is to succeed How to find your focus when blogging An in-depth look at what Pillar Content is and how to create it 7 Quick and easy ways of getting Traffic to your Blog How to profit selling advertising and promoting other people’s products And loads more on Building Traffic and Making Money through blogging This really is an incredible bonus, you don’t want to miss these videos. You can join here – Membership Site Mastermind Sign-Up Bonus 5: “ How To Use The Power Of Video To Market On The World Wide Web ” – Teleconference Recording With Gideon Shalwick During this fantastic call with Gideon Shalwick I drilled him on how exactly he creates quality video using both PC and Mac. Gideon started off as a PC user and later switched over to Mac, so you’re going to learn why he did this, and what exact software and tools he uses to create video. Here’s what you will learn in this audio download – Exactly what kind of equipment you’ll need to record perfect video The secret formula for creating powerful video scripts How to setup your shooting area to increase the quality of your videos How to capture and record your first video How to edit your video using a free and easy to use editing program How to get your new video onto your own blog or website Bonus 6: “ How To Boost Critical Conversion Points In Your Blog Business ” – Teleconference Recording With Will Swayne on testing elements of your blog and email newsletter to improve conversion rates Will Swayne and his company, Marketing-Results.com.au , helped manage all the conversion testing for my business in 2008. They tested my opt-in forms and sales pages to increase conversion at each point in my business process. In this recorded teleconference with Will, we reviewed the critical conversion points of a blog business, including – What are the critical elements of a blog post to test to make more sales How to sell more affiliate products by improving upon what you already do Simple tweaks you can make to your email newsletter to improve open and click-through rates How to change your newsletter opt-in form to boost how many people join your email list And lots more simple tips to improve your conversion rates… Mega Bonus Pack Available Until Tuesday Next Week All the above bonuses are going to be sent via email to all the members of Membership Site Mastermind on Wednesday the 17th of March 2010 . If you don’t join by Tuesday, then you will not receive these bonuses. All the details about my membership site coaching program and the order form are here – Membership Site Mastermind Sign-Up I can’t wait to see you on the inside of my program, and congratulations if you qualify for the bonuses. Yaro Starak Throwing In The Kitchen Sink Get your bonus copy of my book “How To Start An Internet Business & Make Your First $1,000 Online” Download Here

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Do You Want A Copy Of My Definitive Guide To SEO For Bloggers?

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Evoking the right frame of mind; getting and staying motivated; learning to lead, grow, and innovate.  These are all reasons we entrepreneurs read books.  Amazon lists nearly 27,000 titles under Small Business and Entrepreneurship .  Some are good, some not so much, and a few are outstanding.  Classics like Napoleon Hill’s Think and Grow Rich , The Greatest Salesman in the World , by Og Mandino, and Sun Tzu’s The Art of War are just a few books which no entrepreneur’s library would be complete without.   We have a few more to add to that list, and here they are… Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk (2009) Tony Hsieh, Zappos.com CEO puts it best in his back-cover review of this book, when he says, “Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business.  He is always an inspiration and always entertaining.  You owe it to yourself to read this book.” Released in October of last year, this book is perfect for today’s entrepreneur.  Vaynerchuk is an entrepreneurial pro and an Internet pro, who truly gets it when it comes to building a business in today’s world.  The book presents a fairly broad overview of the business climate right now, but then offers detailed information about how to leverage all the tools currently available to start and explode your business, offering a step-by-step blueprint of his own path to success.  If his nearly 850,000 Twitter followers ( @garyvee ) and 40,000+ Facebook fans (or the fact that when you search “gary” in Google, only Gary, Indiana comes up above his site) are any indications, he knows what he’s talking about.  Get this book, and learn to turn your passion into profits, and Crush It! Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway (2 nd Edition – 2009) No matter which category your company falls within, chances are, there are hundreds or even thousands of others trying to find success in the same niche.  And each one realizes that price, service, and quality are important, so you need to find a way to go beyond the basics if you’re going to rise to the top.  This book tells you how to stand out from the crowd and get noticed by your customers, readers, or whoever you’re trying to attract.  Calloway says it’s first a matter of making the decision to be extraordinary, then doing what it takes to make it happen.  In these economic times, he says, many companies have had no choice but to make the decision.  Crisis is an opportunity to rise above, and Category-of-One companies capitalize on those opportunities to show just how extraordinary they are, beating the competition and strengthening their own brand in the process.  With plenty of case studies and interviews to support his instructions, Calloway shows us how any company can, with focus and discipline, become a Category of One. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel (2009) President of Twist Image , a marketing firm that has produced work for Viagra, Fuze Beverages, and the Dairy Farmers of Canada, to name a few, Mitch Joel is considered a leading authority in the areas of digital media and blog marketing.  What does Joel share in Six Pixels of Separation ?  A recent review says it all: “This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.”  The book starts out by profiling Juan Mann and the Free Hug movement and applying it as an example of how viral marketing and “new media” can work in your business.  From there, Joel does a great job of taking the confusion out of digital media and how to use it to effectively market to the millions of potential customers just waiting to hear your message.  Plain and simple, if you want to grow your business in the digital age, buy this book. Business Stripped Bare: Adventures of a Global Entrepreneur by Sir Richard Branson (2008) Sir Richard is quite possibly the most famous self-made man and entrepreneur of our times. His is a household name and most often linked to his beloved Virgin Airways. Can you believe that he has founded seven distinct billion-dollar organizations? This by itself is reason to pour yourself into this book and try and pick up on some of his golden touches, but when the style of delivery is as engaging and charismatic as the man himself, then this is sure to be a worthy read for you. Branson tells us how he has learned from some of the best world and business leaders and gives his view on the challenges facing the businessman within this uncertain economic future. The Business of Happiness: 6 Secrets to Extraordinary Success in Life and Work by Ted Leonsis (2010) Just released is Ted Leonsis’s book of inspiration and hope for the future of business.  A former AOL executive, Leonsis is now a full-time philanthropist who believes that a key to success in business and in life is actively pursuing happiness.  His journey to the top is detailed in the first half of the book, telling the story of going from a lowly existence as a kid in Brooklyn, on to college, and eventually to the pinnacle of corporate success.  The book is both inspirational and instructional, reassuring us that we can have success and happiness – that indeed, they go hand-in-hand – and then telling us how to go about it.  Like most memorable business books, this one is as much about life as it is business, and it will keep you inspired in both. These five books are obviously just a small sample of the hundreds of powerful books entrepreneurs can use to keep them focused and help start or grow a thriving business.  Tell us about your favorites in the comments.  Which book do you consider indispensable as an entrepreneur?

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5 Books Every Entrepreneur Should Read

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~Sodexo Executive Committee in India to evaluate growth opportunities~ Mumbai, March 10, 2010: Sodexo, a world leader in Quality of Daily Life Solutions, unveiled its new strategic positioning. Sodexo’s Group Executive Committee has identified India as one of it’s top 3 growth markets in Asia. Sodexo India serves around 10,000 clients and over 3 million customers everyday through a… (Visit Yourstory.in for full news, other content, and much more!)

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Sodexo announces its new strategic positioning for India

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Top logistics and Private Equity CEOs congregated at Supply Chain Leadership Council’s ‘Private Equity, Mergers & Acquisitions in Logistics Summit’ on March 4 in Mumbai to discuss the future of private equity investments in India’s logistics sector and the imminent M&A wave that is expected to visit this sector in the coming months. Read more… (Visit Yourstory.in for full news, other content, and much more!)

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Indian logistics sector to see Private Equity and M&A fireworks

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Thank you for your overwhelming response to our Young Turks Women’s Week Special Episode. We have added all the nominations to our database and will connect with the entrepreneurs in future. Do watch out for our Women’s Week Special Episode on Thursday 11th March at 6:30 PM. Repeat Telecast on 12th March, Saturday, 11:00 AM and 14th March, Sunday, 12 Noon.   (Visit Yourstory.in for full news, other content, and much more!)

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Watch CNBC Young Turks Women’s week special on 11th & 12th March

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