While there is a general tendency to equate rural India to BoP market, here are some of the consumption numbers that will blow your mind 46% of the soft drinks sales happen in the rural areas. Rural India accounts for 49% of motorcycle sales. Rural India accounts for 59% of Cigarettes sales. 53% of FMCG sales happen at Rural India. Rural India Opportunities Talcum powder is used by more than 25% of rural India. Lipsticks are used by more than 11% of the rural women and less than 22% of the urban women. Close to 10% of Maruti Suzuki’s sales come from the rural market. Hero Honda, on its part, had 50% of its sales coming from rural market in FY’09. Rural India has a large consuming class with 41% of India’s middle-class and 58% of the total disposable income accounting for consumption. By 2010 rural India will consume 60% of the goods produced in the country
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Rural India – Few Consumption Data to Blow your Mind
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