Ozone Media Launches Women Centric Ad Channel [Understanding Vertical Ad Networks Model]

Ozone Media ( raised Series A from IDG Ventures in 2008 ) has launched women centric ad channel, Eva to reach out to online women netizens. The ad channel has partnered with About.com as well as other women centric sites like IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com. Eva claims 3 million reach and plans to reach out to 8 million by 2010. Vertical Ad Networks â€“ The Reach. In US, collective reach of vertical ad networks stands at staggering 57% of the total Internet audience (read: Fundamentals of online advertising networks) and Indian ad networks have rolled out custom vertical solutions in the last few months.