Online Behavior of Car Buyers (40% hit www before the purchase) – Google India Report

Google India has conducted a market study on online behavior of car buyers and has interesting data to share Every third car buyer in the country’s top cities start their search on the web 4 out of every 10 new car buyers and three in every 10 used car buyers use the internet to do their initial research before making the purchase. New car buyers take an average of 9.8 days from researching to making the final purchase, Used car buyers make up their mind faster, in 7.7 days on an average. The study, as per ET , covered more than 1,000 people in the 18-55 age bracket with annual household income in excess of Rs 6 lakh in eight top cities in the country. Another report by Google India: Online sales accounts for 18% of total financial products sales in India