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How to draft End User License Agreements?

by Paul Joseph January 26, 2012 Featured

A very common misconception exists in today’s world – especially among the ‘buyers’ of software. They are guided by the notion that once they pay, they become the ‘owner’ of any software they pay for. Consequently, that gives them the right to circulate it, modify it and do whatever they like with it, unmindful of the rights of the maker. However, as we descend the depths of law, and if the ‘User’ takes the trouble of reading the ‘End User License Agreement’ or EULA, something we seldom do, it is evident that the developers are only licensing a copy to us. A license is essentially a ‘permission’ from the software developer to use the software in a specified manner for a particular period of time for the payment of a specified fee. The software license agreement is a very powerful instrument, as it governs all the parameters of the deal between the Licensor, who is the developer, and the licensee, who is the end user. While many of us consider the task of reading the End User License Agreement an onerous one, preferring to directly press the ‘Accept’ button instead, it does not mean that its drafting should receive only cursory importance. A good EULA should begin with special note, stating that the very clicking of the ‘Accept’ button shall amount to an acceptance. This is in line with the provisions of the Indian Contract Act, 1872 which does not require the contract to be written and signed upon. Acceptance can be express or implied, oral or written, or by conduct. Thus, once the ‘Accept’ button is clicked, the very act of using the software signifies acceptance on part of the licensee (or user). The EULA must be drafted in such a manner so as to protect the interests of the Licensor (or Software Developer) in the maximum possible manner. To draft an effective EULA, the following points should be clearly set out in the Agreement: Product Specifications Type of License – In case of multiple versions, specific version-wise licenses must be given Duration of License – the exact time of commencement and termination Grounds of termination – on what grounds can the Licensor terminate the license Specifications of the Limited Warranty to be provided by the Licensor Legal Jurisdiction Let us now go over these points in brief: While drafting the Product Specifications, it is extremely important to specify the nature of the product, its trademarks, its features (if appropriate) and the nature of functions it gives to the user. Many software come in different versions, with the most usual form of difference being the type of user – individual home users and Enterprise Users. License Agreements for Enterprises are more complicated than those for home users. This is because an enterprise software will be used by a number of employees. Since individual agreements cannot be entered into with every employee of the enterprise, the best way forward would be to make the employer, which in this case is the Enterprise, the licensee. The Agreement will be so drafted so as to hold the Enterprise vicariously liable for the acts of its employees using the software. We will cover Enterprise License Agreements in greater detail in my next article for YourStory. The duration of license is extremely important. Many programs such as the Anti-virus we find on our Windows PCs have an annual license. When preparing the EULA, the start time of the License must be dated in a fool-proof manner. This is because many users may be able to bypass this by altering the time and date settings on their computers or formatting their disks, the best way forward would be to require the user to compulsorily register his software copy online on your corporate website. This registration should only be possible once the software is installed. In case the License is for a limited period of time, the start period can be from the exact time and date of registration of the user copy. The beauty of contract law is that it confers freedom to even choose the law that governs your agreement – a benefit we as citizens rarely get. Indeed, an Indian software company can maximize its advantage and convenience by expressly stating that both parties to the EULA agree to be bound by the laws and regulations of the Union of India. The appropriate courts which may be approached in the event of a dispute should be that civil court under whose jurisdiction the registered office of the Indian IT company falls. While many of us balk at the idea of going to court to enforce one’s legal rights, given the enormous delays faced by ordinary litigants in the country, a powerful solution to this problem is emerging in the form of ‘Alternative Dispute Resolution’. Commonly known as ‘Arbitration’ it is governed by the provisions of the Arbitration and Conciliation Act, 1996. In arbitration, both parties can agree to appoint a private person, preferably a qualified lawyer, as an arbitrator. This arbitrator functions like a private judge – an exclusive courtroom in which hearings and appearances can be fixed in accordance with the convenience of the parties. In case a dispute arises, the matter is referred to this arbitrator, who gives a speedy judgment after a few hearings. Once this judgment, known as ‘Arbitral Award’, is delivered, then it cannot reheard in the Civil Court. The party in whose favour the arbitral award goes can apply for its enforcement as a decree under the Code of Civil Procedure, 1908. We will discuss more about Arbitration in a future article. Finally, while we will try to get the maximum advantage for the software developer in terms of clauses, it is also important to understand the system in which today’s softwares operate. With the emergence of cloud computing, the era of installation on Standalone PCs is gradually being supplemented by the storage of data and programs on cloud servers. This way, a program can be accessed and run from anywhere. Since the software is the front end, there are many back-end components which way not be in favour of the Developer or Licensor. Such components may be the Cluster Server, which is usually handled by third parties, the quality of the network connection – which is the responsibility of the ISP, protection against viruses, which is the domain of the antivirus etc. Any shortcoming on their part could cause the licensee to lay blame on the licensor, alleging that the software has not performed as per the licensor’s representations. Therefore it is extremely importance to include a clause which details: The various Third-Party components required by the Software to Function. A Statement by which the Licensor expressly excludes himself from bearing responsibility for the proper functioning of those Third-Party components. In this article we covered the basics and the essential elements of an End User License Agreement. In my next article we will go deeper into the details of Enterprise-License Agreements, which are more important than EULAs primarily because Enterprise Licenses from the major chunk of the revenue stream for IT companies. Please feel free to contact me for further clarification at adityasingh 1000@ gmail . com . – Aditya Singh

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“Each of the 1,250 projects published has been inspirational”, says B Karthik (General Brand Manager, Mahindra)

by Paul Joseph January 26, 2012 Featured

The Event Spark the Rise is a stage for Indians to present their ideas and propel India on the path of progress. The chosen sectors The following categories were chosen to help structure submissions to Spark the Rise: Technology, Infrastructure & Transportation, Energy, Agriculture & Rural Development, and Social Entrepreneurship. “These categories were chosen after several months’ study of online and offline conversations and consultation with experts on the critical focus areas for India’s development. We believe that making progress in these sectors will catalyze India’s growth and improvements in living standards”, quotes an authority from Mahindra.   Participation and previous winners Employees have been participating across the widespread Mahindra Group, which spans 100 countries and includes 144,000 people and apart from this, the event has seen huge participation. Each month, 8 grants are awarded—5 to the top-voted projects, and 3 to projects selected by an expert jury. These projects stand out because their project plans are detailed, practical, and implementable—and will truly have an impact on people’s lives. So far, 24 winners (8 each in Round 1, 2, and 3) have been recognized from about 1250 projects published on the site. People hailing from different backgrounds, ranging from a passionate innovator to an ex-IT professional running an irrigation solutions company to a set of brothers crusading for the environment took part. An example would be entrepreneur who decided to tackle the problem of dangerous cycle rickshaw driving in Delhi. Because of the energy required to start the cycle rickshaw from a full stop, many rickshaw-wallahs weave in and out of traffic dangerously, never coming to a full halt. This causes reckless driving and many accidents. Instead of advocating better traffic policing, this entrepreneur tackled the root cause of the problem. He designed a spring mechanism that is activated when the rickshaw-wallah presses the brake. When he removes his foot from the brake, it propels the cycle forward. Presto! The disincentive to brake is removed. “Each of the 1,250 projects published on Spark-The Rise  has been inspirational thanks to their champions’ vision and determination. The ones we find most exciting build on a simple insight to create a profound change, whether large or small”, says B Karthik. Partnerships Mahindra partners with TIE to provide project champions with the mentorship they need to take it to the next level. They work with VML Qais, a leading digital agency based in Singapore and India, to design, implement, and manage Spark the Rise. And Ernst and Young is their process partner.   Future Plans As the first year of Spark the Rise comes to a close, new ways to improve it for next year are being discussed. The focus would be on building partnerships and creating an ecosystem of individuals and organizations working towards driving change in India. Criteria to participate People should implement their ideas, not just guide or shape them. Applicants must have been residents of India for at least a year prior to submission; the projects must be based in India; and project plans must be robust and implementable. Previous winners can be found here  and more about Mahindra Rise here . Any questions? Shoot a comment or mail in to  feedback@yourstory.in

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Colored.by; Playing with Colors!

by Paul Joseph January 26, 2012 Featured

I met Germany based Christian Atz and Daniel Heitz, at Royal Café, South-Bombay a week back and I have to be honest when I say I was really intrigued by their concept. Knowing of their enthusiasm as they worked on their startup at iAccelerator, Ahmedabad, I found it unique and undoubtedly interesting, but I knew not how it’d work! Manyfold small little raindrops form prisms, which break the sunlight up into all these spectral colors. Depending on their position in the sky, a special color reaches your eye – and only its only for their great teamwork, that in the end you can see, what only rain and sun can produce cooperatively: A rainbow! Now, as I explained you the rainbow, let’s get back to the internet. I munched on my Queso Blanco Sizzler while Daniel explained to me how very soon, the biggest and most social rainbow of the world will be assembled under www. colored . by ! “The fundamental idea is simple,” he said “There are 16.7 million colors for a modern computer and we want to fill each and every single one of them with life. Every color costs a symbolic amount of one dollar, first come, first served. In the end, there will be something cheerful for everybody: The biggest rainbow party!” So basically, for a symbolic amount of 1$, you can buy the color of your choice and you can do a lot of stuff with it, later on: Who in the world owns the most contrary color to yours? Who else (but you) chose to buy really nice colors? Who of them could you possibly write – maybe just to say: “Hey you, I like your color! Would you like to go out with me?” And there’s more: With the right color, you can even get something for free from their partners: A great discount on a green pullover for all proud owners of greenish colors, a free drink at the pink party at the club in your hometown, some free text-messages at one of all those blue mobilephone carriers out there… One thing is sure: Their big rainbow-party is going to be legendary! And from now on, you can be one of the first who reserve their dream-colors on www . colored . by ! Selling colours, are we? I asked him in German ,,Verkaufen Sie Farben!?” ,,Na ja!” replied his physicist brother, Christian “What may seem like a crazy idea at first glance, shows enormous potential and a lot of fun, when regarded more profoundly. Colors remind us of moments, emotions and interesting stories. And everybody has his very own, favorite color. The hair color of your first real love, the spray used to color your mofa, the glittering orange of the new goldfish – or only a mental representation of a special feeling. People are attracted by several colors. Other colors may not attract them, at all!” Interresant , eh? I told you so. Their huge, wildly colored rainbow shall soon comprise of several social hub-functions: It is possible to chat, twitter and flirt here, you can find new friends, which – just as yourself – chose to buy great colors that you like, you can determine who owns your contrary color, you can compute artistic color-gradings between the colors of you and your (new) friends. You can even check out, which new products exist in your favorite color. From now on, they accept reservations for the most popular colors out there. The more you twitter and post a link they send you, the earlier you will be able to reserve your color. So What The Farbe are we waiting for? Let’s go! Early birds can register for an early access to the colors. And then it won’t be long until it says: The wonderful color #09eefc is now colored . by / you . - Abhilasha Dafria

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APEX’12 Summit by Venture Intelligence: Emerging Investment Opportunities and Challenges

by Paul Joseph January 25, 2012 Featured

Venture Intelligence, supported by YourStory.in is organizing the APEX’12 Summit, India’s Premier Investor – Entrepreneur interface event. The Summit is a platform that brings together about 300 participants from the PE/VC deal ecosystem and the Entrepreneur Community to brainstorm on emerging investment opportunities and challenges. With increasing interest of Private Equity firms and Venture Capitalists to invest in innovative companies, APEX’12 is meticulously designed for growth-oriented entrepreneurs to interact with investors. Click Here  to request for special registration rates for YourStory members.

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Freecharge.in Raises Rs. 20 Crores Series A Funding from Sequoia Capital

by Paul Joseph January 25, 2012 Featured

Freecharge.in made an announcement today of their fund raising news. The funds will be used to add new products, add merchants who can use Freecharge to target consumers, and to advertise the service to consumers. The company received a seed investment from Sequoia Capital in 2011, followed by a Series A more recently. Shailendra Singh, Managing Director, Sequoia Capital said, “Freecharge has created a new online model, enabled by couponing. We were attracted to Freecharge because it isn’t another daily deals site, but one that leverages a very localized phenomenon of pre-paid mobile and DTH services, to generate demand for large merchants. Freecharge allows merchants to publicize offers, that consumers pay a small fee for, thereby establishing very strong intent. Some of the e-commerce merchants that offer coupons on Freecharge have seen their sales grow 50-100% due to Freecharge alone.” Freecharge provides free recharge for a range of services including mobile, DTH TV and data card for internet services. Freecharge.in has currently partnered with over 50 retailers including McDonalds, Barista, Café Coffee Day, Fastrack, Puma, Domino’s, Crossword, Croma, Shoppers Stop, Pizza Hut and a host of e-commerce websites. Kunal Shah, Founder of Freecharge.in spoke to us sometime back on their revenue model and expansion plans. Click here to read the interview.

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MakeHappy.in: Germany based Christian W. Atz merges E-commerce with Social Entrepreneurship!

by Paul Joseph January 25, 2012 Featured

Chris (27) is a law school graduate from Germany, participating at the iAccelerator program right now to kick-start our web project in India. His startup runs some cash-back portals with the difference that the commission money is not given partially back to the user, but is forwarded to charitable NGOs to support good causes. This product for the US and European markets is called “bioddicted”, from the Greek word “bios”, meaning life, and the English word addicted. Bioddicted helps user to offset their carbon emissions by forwarding commission money to NGOs, who plant trees, build water or solar power plants to reduce their carbon footprints. Coming to the Indian side of things, the project is called ‘makehappy’ and uses affiliate commissions, which are forwarded to multiple NGOs, who care about the major causes in India. Makehappy.in is a website that features online partner shops, who signed an affiliate contract with them. So when they link customers from their website to the website of their affiliate partner, they receive a certain commission, a fixed amount or a certain percentage of the transaction done by the user. This commission is split and largely forwarded to a single NGO until Rs. 50,000 has been “donated”. Afterwards a different NGO comes in and gets a similar amount and so on and so forth. And how does the NGO get chosen? Users decide that via a Facebook voting. “Within the near future, however”, says Chris, “we will implement the possibility to login to makehappy and to select the NGO from a portfolio of 10-20, that shall be supported with the individual commission money. We also plan to integrate “social features” into the next version of makehappy, so users can post and tweet their contributions.” To fund makehappy, Chris is looking for an Indian Business Angel, who likes their vision and idea and whose priority is not a quick and multiple exit, but contributing to the good of the society. Until now Makehappy.in has tied up with around 30 affiliate partners, including the major travel websites, such as Makemytrip, Yatra and Cleartrip. They also partnered with some India based NGOs, who support different causes. They keep around 30% of the commission money and are also looking for corporate partners, who might use makehappy for some form of CSR or marketing. They themselves do not have any budget for marketing yet, so they need many supporters. Individuals, NGOs and Media Agencies, who spread the news and tell their family, friends, colleagues, donors, members and audience about the services they offer are most welcome. It’s interesting how Chris went about his journey as an entrepreneur in this space. “When I started to prepare for the final exams – it takes around one year of repetition – my mind uncontrollably came up with many different business ideas, distracting me from my actual studies”, he recollects. “In the beginning I thought about offline products, such as a new concept of an organic restaurant chain, but very soon I found out, that internet services are much easier to implement and fitting much more to my lifestyle.” He read an article about affiliate marketing and thought, that this money should be used to support something good and sustainable! As a student, sauntering on the dreams of entrepreneurship, he too had his portion of challenges to overcome. He founded the bioddicted UG (haftungsbeschränkt), which is equivalent to an Indian Private Limited company in 2010, while he was still in law school. So he always tended to work for his startup, but had to stay focused on his actual studies too! “It was also difficult for me to write the first annual tax declaration, even when we had hardly any revenue or expenditures. I also wasted a lot of time writing redundant business plans instead of working on the realization of the project”, Chris tells us. Chris launched Carrotshop.org (a website similar to makehappy) in June 2010 as a side project. It is a not-for-profit website and has generated around $4000 so far – to support NGOs, protecting the environment in Germany. Bioddicted is set to be launched in spring. It will be headquartered in The Black Forest, Germany. However, they usually have team meetings in Linz, Austria. The team for bioddicted consists of six people. Christian Leeb (CVO) from Austria, he is also investing in it, Jav Mayans (Designer) from Spain, Jochen Dieckfoss (Developer) and Sebastian Hallmann (Marketing) from Germany. Akiko Takahashi (Developer) from Japan and Chris are members of both bioddicted and makehappy. Rukmani Mohindra fromLudhiana is makehappy’s first team member from India. She is to take care of the business in India. “Hiring people will be an option, when we see that there is a demand for our service; until then we will be looking for freelancers”, says the German. According to their research there are no other similar services in the Indian market. And how did he benefit from the iAccelerator program at IIM-A, I asked him. “Wie war das dann?” To which he replied in his heavy Deutsch accent “Oh wirklich schön! iAccelerator was very valuable in two ways. Firstly, it was a great personal experience. I met many cool and interesting people, especially from the other teams and made new friends. I could use the IIM-A campus as a base-camp to explore different Indian cities such as Delhi or Bangalore and come back to familiar surroundings. Secondly, iAccelerator provided great support to us so that we could setup our project in India. Tanvi and Pranay, who are in charge of iAccelerator, and the entire team were welcoming and helpful. They introduced us to many important business contacts and gave precious advice on how to startup in India and in general!” – Abhilasha Dafria

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NTT Communications Acquires 74% Stake in Nexus backed Netmagic Solutions

by Paul Joseph January 25, 2012 Featured

NTT Communications Corporation (NTT Com) and Netmagic Solutions Private Limited (Netmagic Solutions, , India’s Leading Datacenter Service Provider) jointly announced today that NTT Com will acquire 74% of Netmagic Solutions, a leading provider of datacenter services in India. The acquisition is subject to the approval of relevant authorities in India. The addition of Netmagic Solutions’ datacenter services and sites will expand NTT Com’s capability to provide one-stop ICT solutions in the fast-growing Indian market, as well as accelerate its offering of globally seamless cloud services through expanded ICT infrastructure Asia-wide. Netmagic Solutions, an experienced provider of managed IT hosting services, currently operates seven datacenters in major Indian cities such as Mumbai, Chennai, Noida (Delhi-NCR) and Bangalore. It provides services such as colocation and managed hosting to more than 1,000 customers, as well as ISP and cloud services to many other customers. The company was named India’s Datacenter Service Provider of the Year 2011 by Frost & Sullivan. Established in 1998, Netmagic Solutions is headed by CEO Sharad Sanghi and operates bases in Mumbai, Bangalore, Chennai and Delhi. It employs about 500 people. The company’s headquarters are located at 2 nd Floor, (North Side), Block B-2, Phase I, Nirlon Knowledge Park, Goregaon (East), Mumbai. “This alliance will help Netmagic to leverage NTT Com’s global network and datacenter footprint for customers. The partnership will also help us strengthen our growth plans in the Indian sub-continent and globally, while NTT Com’s global customers in India can benefit from Netmagic’s expertise and leadership position in the managed IT hosting and cloud services market,” said Sharad Sanghi, Founder & CEO of Netmagic Solutions. “This acquisition enhances our global status as the ICT partner of choice, including now in India, one of the key areas of our future growth,” said Katsumi Nakata, Senior Vice President of NTT Communications. “By leveraging the complementary strengths of both companies together with the continued leadership of Mr. Sharad Sanghi as CEO of Netmagic, we will accelerate enhancement of our global cloud services for the provision of high-quality ICT services.” The ongoing expansion of multinational operations in the business world is increasing the worldwide demand for seamless one-stop ICT services, including the managed operation and maintenance of networks, datacenters, servers and applications. NTT Com, under the Global Cloud Vision launched in October 2011, is meeting this demand with global end-to-end cloud services that companies use to grow their global operations. Going forward, the NTT Com Group will continue to build global strengths with a special focus on Asia, aiming to achieve global sales revenues of at least 1.5 trillion yen, including a doubling of ex-Japan sales revenues, by 2015. For further details, please visit http://www.netmagicsolutions.com/ & http://www.ntt.com/index-e.html We shall soon bring to you an updated story on this.

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Lessons From An Accident

by Paul Joseph January 25, 2012 Featured

About a week ago on a Saturday, while heading for a breakfast meeting, I was involved in a 4 car accident. The taxi in front of me braked very suddenly when a couple of blind people attempted to cross the road resulting in 3 other vehicles braking and very unfortunately damaging each other. Fortunately, there was no injury except for bruised egos. Then the saga began. Needless to say, a crowd soon formed. Largely to enquire into what had happened, for what purpose I still don’t quite know. A traffic cop sauntered by, asked us to head to a police station and then disappeared. Colleagues of the taxi driver from the nearby IT park soon joined the crowd. Relatives of the other drivers soon arrived. A few of my friends too arrived including those I was supposed to meet. It soon became noisy and raucous. Morning traffic started picking up resulting in a lot of rubber necking and therefore traffic slowdowns. A couple of cops then arrived on a motorbike, made some casual enquiries and also asked us to head to the police station under whose jurisdiction the accident location fell. A set of disturbing arguments then ensued about who was at fault, how someone knew some local bigwigs, how one mustn’t talk of the law (“We’re Indians, don’t talk about the law”), how perhaps we should all come to a compromise and the like. The managers from the taxi company arrived and wanted some compensation; Other drivers started making a song and dance about how the driver’s salary would be cut and how he would get penalized. And so it went on. Finally, the 4 of us involved in the accident went to the police station. There we were told that we could follow one of three paths. First, we could all discuss and arrive at a compromise without involving the police; Secondly, we could each file a report in the station describing the accident and receiving an acknowledgement from the police for purposes of claiming insurance; And thirdly, we could file a FIR complaint with the police that would lead to us leaving behind the vehicles at the station, then awaiting inspection by the RTO and then filing petitions in the courts and waiting for them to pronounce a verdict. He gently suggested that we consider the first two options. I also learnt in the police station that, legally, the vehicle in front isn’t ever at fault After a whole lot of arguing, raised voices, threats, dada-giri (“’local MLA / inspector is known to me”), persuasion and discussion, it was decided to follow the second option of individually claiming insurance. The cab company opposed this and decided to leave the station after receiving a cash compensation from me for the slight damage to the cab. Finally about 4.5hours after the accident, I left for home in my damaged vehicle. Then dropped off the vehicle with the service garage and called the insurance company. Also learnt that since my insurance company is government owned, a cash-less insurance coverage wasn’t possible! The entire episode naturally wasn’t a happy one; The following, upon contemplation, were my conclusions: No one is aware of the law and the legal position There’s no respect for the law or the legal process for redressal The specific processes to be followed aren’t known The legal procedures are so cumbersome and time consuming that no one follows them The law enforcers are themselves not strict in enforcing the law Various uninformed, ill-advised and unconnected parties try to get involved Those attempting to resolve the matter per the law are shouted out by interested parties since they don’t wish to be implicated I was immediately struck by the remarkable parallels with a startup situation that I had been recently exposed to. There was general unhappiness, politicking and lack of cohesiveness in the startup. The answers to the challenges in the startup practically screamed themselves out: Make sure organizational policies are known to all – constant communication is critical Processes to be followed under various situations are to be clearly laid out The chain of command and authority has to be clear Faith in the organization comes from how and how swiftly it reacts, in a fair and transparent manner Those in the company who aren’t involved are not to get involved. If (i) to (iv) are followed, then (v) will generally happen However, those attempting to take advantage via gossiping and politicking have to be dealt with quickly Why can’t it be the same with government-citizen interfaces and services? What do you think? PS: By the way, my insurance company and the garage are still negotiating over the damages. My car is still in the garage. Am guessing that it should be another 2 weeks before I get the car back and another month before I get compensation. Fingers crossed!

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Buzzr.in’s marketing campaign in association with Channel [V]’s EYR

by Paul Joseph January 24, 2012 Featured

Marketing and advertisement has pervaded every sector and a considerable amount of the budget is allotted for marketing by the companies. In this age of almost fanatic marketing where sometimes promoting overshadows the product itself, effective and reasonable marketing campaigns hold a lot of value. Buzzr.in recently ran a campaign which according to them yielded positive results. Buzzr.in is a comprehensive aggregator of deal content in India promoting deals from group buying and ecommerce sites, offline retailers and niche services like food delivery and restaurant/ticket booking. Founded by Kunal Jain, who is also a co-founder at IndianHanger , Buzzr.in has alliances with over 70 online partners and several offline retailers for deal sourcing. Image credit: Buzzr.in The Campaign In this interesting promotional activity, all brands on the Buzzr platform participated in the EYR (Earn Your Right) campaign by Channel [V]’s Indiafest 2012. EYR campaign is an initiative by the Indiafest team to motivate participation by college students. Buzzr.in provided the EYR campaign with 6 youth oriented brands to become Channel [V]‘s retail brand partners. All the participating brands were to give out EYR point vouchers which would lead to gifts and a free trip to Goa for the Indiafest 2012 to participants. Other collaterals like posters, tent cards etc. were also installed in the brand outlets for further visibility. By providing youth oriented brands reaching out to large audiences, Buzzr.in helped the EYR campaign with the appropriate outlets to pull in their target audience for their festival and in the process, helped the brands on the Buzzr platform. You can also check out the marketing prognosis for 2012  to have a peek into where the marketing world is heading. – Jubin Mehta    

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Accel Partners Invests in Jewellery Ecommerce Venture BlueStone.com

by Paul Joseph January 24, 2012 Featured

BlueStone.com has attracted an initial investment of $5MM from renowned VC firm Accel Partners and serial entrepreneur Meena Ganesh, CEO & MD of Pearson Education Services. BlueStone is founded by Vidya Nataraj and Gaurav Kushwaha. An MBA from INSEAD and having had extensive experience with family-owned Landmark Ltd (a books and lifestyle pan-India retail chain later sold to TATA Trent), Vidya’s pedigree brings strong retail and consumer understanding to the table. She is married to a fifth generation jeweller, Ganesh Narayan, Joint MD of C. Krishniah Chetty & Sons. A Computer Science engineer from IIT (Delhi) and CEO of Chakpak.com, Gaurav brings his Amazon experience in eCommerce, online marketing and technology. “BlueStone.com is India’s first exclusive and aspirational online brand for fine jewellery and accessories aiming to give a new dimension to jewellery shopping. We are catering to the trendy and evolved Indian consumer by providing access to a large variety of carefully selected international designs by jewellery experts coupled with excellent craftsmanship, quality and shopping convenience on a trusted platform.” said Vidya Nataraj, founder, BlueStone.com. Meena Ganesh, who is one of the top women executives in India and a promoter of BlueStone, added, “BlueStone.com empowers working women who can now find great contemporary designs, affordable fashion and trusted jewellery at the convenience of their work or home. I am proud to be associated with BlueStone and sure that women will find excellent jewellery at the site and will love it as much as I do.” “We are very excited to be part of this unique opportunity to create a jewellery brand that combines trust with a compelling online buying experience” said Prashanth Prakash, partner of Accel Partners. “Accel has invested in several leading eCommerce companies and is confident that BlueStone.com will be the dominant online jewellery company in India.”. Branded jewellery market is small in India and the unorganized market comes with its own problems of quality and purity; BlueStone.com overcomes this by providing international third-party laboratory certification of all its products.  

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