by Paul Joseph
February 7, 2012
Featured
“ Graphicurry is the result of a lifetime of passion, hoards of creativity and a relentless will to thrive,” says Prasad Bhat, Founder, Graphicurry. Graphicurry was founded in March 2010 and aims to become the one-stop design firm for both the online and offline design space. It is based out of Bangalore. Why the name Graphicurry? “ The name was coined with my love for Creativity and Food. Who knows one day I would run a restaurant affiliated to Graphicurry as well,” says Prasad. Prasad knew he had an artist’s psyche the day he stumbled upon the joys of sketching. Before starting up he was actively part of the Bangalore metal scene and had his own bands as well. As fate would have it, he joined an Engineering college. But soon after graduating he realized that he wasn’t molded to be a programming geek. He worked with a few design firms to hone his skills and finally in 2010, backed by encouragement from loved ones, he plunged into starting Graphicurry. “ I’m an engineer by education, musician at heart and an artist on the whole,” he sums up perfectly. Initially Graphicurry got projects through word of mouth references, social networking and also through the people Prasad knew during his association with the city’s music circle. The name is unique. What else? Graphicurry provides all design requirements that a business might need, be it online or offline. Right from brand identity, website design, logo creation and design and prints to illustrations, photography and caricatures, Graphicurry takes care of all graphic media requirements. “ Graphicurry comes across as a design studio for all your graphic media requirements. We provide brand solutions that are in trend, customer centric and noteworthy,” adds Prasad. Prasad specializes in caricatures and says that a lot of Graphicurry’s clientele and followers came to know of them because of the art. “There is enough misery in the world, my art is meant to put a smile on your face,” says Prasad. So, what has been the Graphicurry story so far? Graphicurry has worked with a number of international clients and projects. Prasad’s work has been exhibited across Bangalore. Recently he held exhibitions at Opus (near Palace Grounds) and Safina Plaza. Besides generating revenue from design projects he undertakes on behalf of a client, he also sells his art work to clients from across the world. Prasad has worked on the Raghu Dixit Project website and also on Kryptos’ (Bangalore based metal band) website. He has also worked on Common Colors’ (Bangalore based event management company) logo. Prasad is the only one fueling Graphicurry and so he outsources all back-end programming requirements. Where do you see Graphicurry five years from now? The design studio will continue to function as it is currently, with an eye on increasing efficiency. “ I see us being recognized as a Brand synonymous for Art and Creativity, globally,” says Prasad. Next in line are plans to take Graphicurry the corporate way. Prasad says that he is working on streamlining the process and resources and in another two years hope to truly go global with his artwork. “I am working with venture capitalists to expand our reach and reach out to our target audience,” he adds. In the past two years Prasad has had his share of moments of joy and distress. He thinks that it is important for an entrepreneur to believe that he has what it takes to provide a service or create a product, which no one else can. Ensuring that a support system is in place is another crucial aspect, while starting up. Initially finances are a major challenge. “ Being a startup, clients may sometimes not take you seriously, delay payments or cause unnecessary complexities. But during this phase just tell yourself; this too shall pass,” says Prasad. “ Have faith in yourself, your skill and let your work speak for itself,” sums up Prasad. We at YourStory believe every startup should make this their mantra. Find out more about Graphicurry here or check their Facebook page .
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by Paul Joseph
February 7, 2012
Featured
Rajeev Pathak, Suryaprakash Konanuru, Haris Poonthala, once part of Wipro, quit their respective jobs to give wings to their startup dreams. Haris says, “I was interested in teaching. I was teaching as a part of voluntary educational projects and am keen on educational aspects.” What they have on offer is FunToot, an intelligent and adaptive personal tutor that observes, assesses diagnoses, interacts, encourages and helps every child based on each child’s individual characteristics. Suryaprakash says that they started building this product to create a global education technology company out of India.. Even more important is their belief that ground up innovation has not happened in technologies for children. Another reason is giving back to society as the three of them are from a middle class background. Artificial Intelligence for individual kid development They had conceived five products originally for education space and took it to 100 schools across India through conferences. “We realized that we have to address fundamental issues rather than some superficial things. Static content, ERP and Interactive white boards are being done by a lot of companies. But we wanted to understand what the fundamental issues are in education system. We discovered, “ It was individual attention to each child, ” says Suryaprakash. He reasons why AI was used by explaining, “ Treating everybody as equal in a class is okay but not sufficient as every child is different. That made us think that we need to provide a personal tutor. If you want to provide a personal tutor there are ways to do that and we found AI to be the significant technology element.” Partnering with select schools, they started off their journey. A few products out of the original five fell by the wayside due to market research and user feedback. The partner schools adopted their products and gave continuous feedback. Explaining the challenges, Suryaprakash says, “ Ours is not only a disruptive technology product but it’s an intersection of education pedagogy, artificial intelligence and cloud computing . Complimenting strengths in pedagogy, AI, Cloud, and animation is important to build the product”. Suryaprakash points out, “Having the right skills in each one of the areas is the key – to bring the best teachers, best usability experts, to bring the pedagogy experts and the best technologists, has been critical success factor for us so far. Each has value and each has to work together. One cannot override the other guy.” Haris adds, “ children, by nature, like to experiment and handling children is a challenge. As more data is given as input, more intelligent our product becomes.” Finding a way to understand each child Using features such as ‘Discovery’, ‘Observation’ and ‘interaction’, FunToot adapts to each child’s unique characteristics. Suryaprakash says “FunToot knows the child’s characteristics and what the child has done until yesterday and until now. So, it has all the information about the child –, based on which Funtoot helps the child in the same way as a good human tutor will do in one-on-one scenario. How was Funtoot developed? Aided by a full-time pedagogy team to design subject matter, Funtoot is capable of self-correction of a problem thanks to the robust effort of the R&D team. Another USP of the product is “it can accept input in numeric form, text form and in geometric form, which is a pretty complex procedure. Three schools have signed up already and 20 more are in the pipeline for next academic year. So far, 1000 students have used the product. All the schools have given impressive feedback on the product. Science and English are waiting to be added to the repertoire of Funtoot, which now has content in Mathematics. FunToot is Device Agnostic eDreams is not focusing their effort in hardware, as the innovation in intelligent personal tutoring is the focus and not the devices. Rajeev says, “We are partnering with device vendors to take FunToot on to multiple devices like PCs, Tablets, Notebooks and Netbooks” and FunToot is device agnostics and can run on any device through private, public and hybrid cloud models. Trends in education as captured by eDreams About trends in education, Rajeev says, “One major trend which we are seeing is a holistic development of a child, rather than being traditional rote type of learning. Every parent expects their child to get best possible education. So the parent pressure on school and schools in turn changing themselves seems to be a good development.” Another interesting development is curriculum that matches global standards in good private schools, and students from South-East Asia and Middle East are coming to India for studies. The residential schools of this type are only in the premium segment though. Private schools are preferred even in rural areas. Big private schools such as Edify, VIBGYOR, and Euro Schools are setting a new benchmark in the educational space in India, according to Rajeev. Talking of rural forays, Rajeev says, “In future, we desire to work with Government, NGOs etc to localize the product and take it to rural masses. Rural primary and secondary education is constrained by the non-availability of good quality teaching staff. FunToot is our attempt to help address this issue. Learning Made Fun It has been a big challenge and lot of hard work for the eDreams team to build FunToot, but it gives immense happiness to the team when they see kids enjoying and learning with FunToot. FunToot is a bold venture in a niche segment of education and we at YourStory.in wish eDreams all the very best in their endeavours. Website: http :// www . edreamssoftware . com / In News : Recently raised first round of investment from Mumbai Angels. If you are an early stage education startup, then apply now to join the Edustars – a YourStory.in initiative powered by Accel Partners & Intel AppUp to recognize and showcase outstanding education startups.
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