by Paul Joseph
January 19, 2012
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10% Increase in Internet Penetration to add US$ 17 billion in GDP annually Low Internet Penetration Cost India UD$100 billion in GDP since 2004 If broadband is priced at Rs. 200, internet penetration can witness exponential growth New Delhi , January 19, 2012: “India will have 175 million broadband connections by 2014,” said Shri. R Chandrasekhar, Secretary, DoT and DIT & Chairman Telecom Commission, Ministry of Communications and Information Technology at the launch of a report titled India: The Impact of Internet at the India Digital Summit, 2012. The report has been jointly prepared by ICRIER, DIT and IMAI. This tentatively translates to 700 million internet users inIndia vis-a-vis shared connections. The Government has already laid down optical fibre in majority of rural areas, and the rest of the villages in the country will be covered within the next couple of years. According to the report India stands to add US$ 17 billion in GDP annually for every 10% increase in internet and broadband penetration. Further, an additional US$ 87 billion in GDP during 2012-2014 can be generated if targets are achieved as per TRAI’s National Broadband Plan. However, missing the targets set by the National Broadband Plan in 2004,India lost approximately US$ 100 billion in GDP in the interim. The report shows that States with higher internet penetration can grow by 1.08% points for every 10% increase in the number of internet subscribers. Developing States of India have chances of greater growth dividend than developed States if there is higher internet penetration. E.g., if Bihar had half as many as internet subscribers as that of Punjab, it would have resulted in an increased growth of 7.02% in the State’s per capita income. The report comprehensively studies impact of internet at the micro level through 17 case studies across 7 impact areas, viz. Agriculture, Health, Education/Training & Employment, E-Commerce/ BPOs, Financial Inclusion, and Community Development. The case studies show that internet promotes efficiency on a scale and speed that was previously unimaginable and that the opportunity cost of absence or disruption of access can be very high. At the same time, the report reinforces the growing power of internet in enhancing efficiency, bridging information problems, expanding reach and allowing speedier redressal of problems. With India crossing the crucial 120 million (approximately) internet users in December 2011, it is expected to enter a critical period of growth with the possibility of becoming the largest internet using country in the world in this decade. With growing internet base, the convenience of shopping, accessing government services, healthcare, education and financial inclusion, combined with attractive deals will certainly boost the economy. According to the recommendations of “ India : The Impact of Internet” report, internet penetration can witness an exponential growth if broadband has a price point of around Rs. 200. The trigger point in lower price point has been reflected in massive adoption of mobile phones and cable TV. The report also recommends speedy implementation of optical fibre network to reach 250,000 gram panchayats in the next 3 years. If the core network is established, access of internet will become comprehensive. It further recommends that broadband network be established in schools, government agencies including hospitals especially rural telemedicine centres. About IAMAI The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses inIndia. It was established in 2004 by the leading online publishers, but in the last seven years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others. Seven years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of 120 odd Indian and MNC companies, offices in Delhi and Mumbai and a permanent and professional staff of 11, the association is well placed to work towards charting a growth path for the digital industry in India. Also attached is the detailed report for your reference. Request you to kindly incorporate the same in your publication.
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by Paul Joseph
January 17, 2012
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Mumbai, January 17th 2012: Fetise, exclusive online shopping portal for men and one of the leading e-commerce portals has taken an unprecedented step of collaborating with “Gharpay” – a doorstep cash payment network company to introduce “Cash Before Delivery” model. E-commerce Companies are looking at different ways and means to improve their working capital and cash flow which has given rise to “Cash before Delivery”. This novel idea might just be the silver lining for the e-commerce sites to improve their cash flow and working capital that is needed to run the business and keep it afloat. The team from Fetise has done a lot of research before coming up with the idea of “Cash Before Delivery” or “CBD”. It is an advance payment option that Fetise is offering its customers to pay for the goods bought online. “We’re happy to see Fetise’s innovation of Cash Before Delivery (CBD) as a method to get the best of both worlds – to allow those without plastic money to get the benefits of online shopping, as well as to reduce the overall cost to users by reducing the cost of returns or undelivered goods” said Mahesh Murthy, Founding Partner-SeedFund. This is just another in a long line of innovations that the industry needs to form a financially prudent set of practices that allow e-commerce companies to be a profitable set of businesses. Currently, this service is rolled out in 14 cities and will soon be scaled up to pan India within three months time. “The Cash on Delivery model is convenient for the customers however it is not really helping the e-commerce companies as some of the customers place an order online simply to test if the COD model really works and return the goods at the last minute. This behaviour is also giving a headache to the e-commerce companies as return orders convert into absolute inventory if not sold quickly.”said Abhishek Shah, CEO – Fetise.com. India is not the US when it comes to e-commerce – you can’t just copy-paste – companies have to create India-specific innovations to win in this market. Cash on Delivery (CoD) was one big innovation that allowed those without credit cards to use e-commerce sites. But CoD comes with its own set of issues, like returns of up to 35% in some cases and hence a loss to e-commerce sites. Fetise has chosen a path that seems like a difficult option as they are more focused on the fundamentals of the company. This will improve the collections and provide the much needed cash for e-commerce companies that need cash to meet their day to day obligations. “It is always better to provide CBD option to the customers for payments, as delivery standard on COD payments is not really working great for ecommerce companies today and lot of consumer lose interest of buying till the time actual product is reached to them. As an ecommerce company Fetise will always look towards building a great efficiency and profit making venture. CBD can change a look of ecommerce industry, we are going live with professional companies who can explore and serve CBD payment option efficiently. This will help customers & Fetise for convenient shopping experience.” as said by Mr. Manoj Jaiswal who heads the SCM at Fetise. He has vast experience of the domain having worked with Future Group, Seventy mm, Bluedart and Aramax. About Fetise:- Fetise is India’s first and largest premier online outlet, founded by four young and enthusiastic individuals who wanted to transform the way Indian men shopped. It is the idea of launching a platform where men could meet all their shopping needs and the team effort of all the co-founders that gave birth to “Fetise”. Fetise is exclusively dedicated for fashionable “MEN” aged between 25-40 years. It offers luxury designer clothes, shoes, personal care, fragrances and accessories with as high as 80% discount to its members. Fetise initiated the operations in March 2011 and already have 750,000 registered users and getting 60,000 hits per day. The company has already opened offices in Mumbai and Delhi and intent to open a new office in Bangalore in next quarter.
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