product

One Thing a Business Will Fail Without

by Paul Joseph August 4, 2011 Featured

Too often, entrepreneurs focus so intently on one thing, and they completely forget the other important pieces that are vital for their business. For example, a business may look just at making themselves better with social media, when they completely forget what I think is the most important thing your business should have, and that is quality. When you tell someone about a product you bought, why did you choose to do that? It was a great product, correct? No one told you to share it, no one gave you a link to re-tweet; you just told someone about it! Wouldn’t it be nice to have the same thing happen in your business? Without lifting a finger, customers spread the word about your product! Oh, and did I mention, having all of this without paying an extra penny? But how can you get this effect? Is this even accessible to a smaller business? Well, let me tell you, it is possible – not easy, but definitely possible. Look at your product or service, whatever your customers are paying for, and ask yourself, “If I just purchased what I am selling today, would I be ecstatic about it and tell everyone I know about it?” Nowadays, generating this reaction is becoming more and more important. Social media has entered the field, and if you dominate social media, dominating sales will be that much easier. There is always something that you can do to make your product better. Period. Sure, you may not find something noticeable at first, but as you dig deeper you can find something that can be improved. I recommend talking to the very people that have bought your products. They have used your product or service, and have no doubt found flaws in what you have to offer that you can’t find yourself. Either way, connecting with your customer is very important, but this time you can get valuable information that can help your product or service, that should in turn help the customer. Instead of throwing out big dough for a marketing campaign, this is good exposure for your business that you can get for free, increasing sales and the happiness of your customer. Now, do not forget the other things that make your business work. Like I said earlier, you can eventually fail if you only focus on quality. Once you find the flaws, don’t drop that connection with the customer. Keep finding people willing to share about your product, whether it’s something new they want, something that should be fixed, or even something that they think you should do away with altogether. At 14 years old, Justin Fowler is an established technology reviewer on YouTube and owner and writer for ReloadingBusiness.com. Read more about Justin here .

Tagged as: business, entrepreneur, entrepreneurship, product, quality, sales, small-business

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The 17 Rules of Bootstrap Marketing

by Paul Joseph July 28, 2011 Featured

Too many people in the small business world believe in the saying, “It takes money to make money.”  While it would be nice to have a huge ad budget, the truth is that most of us don’t start out with a big startup fund – and in some cases nothing at all. Going without any marketing though, is out of the question. The good news is that marketing can be done effectively on a very low budget. There have always been “guerilla marketing” techniques that any business owner could use, and thanks to the Internet, there are more ways to market for free or almost free than ever. But marketing must, above all, be effective, no matter how much or how little it costs. Below are seventeen characteristics of bootstrap marketing that will help you to grow a successful business without having to spend a fortune. Effective Bootstrap Marketing is marketing that’s… 1. Cost Effective. This is of course the first rule of bootstrap marketing! And as mentioned above, with the internet at our fingertips, there are more low-cost marketing options available to business owners today than there have ever been. It has become easier and easier to grow a successful small business on a very small budget. Think Social Media, comment marketing, blogging, guest blogging, forum posts, email marketing, and the list goes on. 2. Unwavering. If you want your marketing to be truly successful, you will need to be dedicated to seeing it through. Giving up in the early stages of your business is simply not an option when success is the goal. Have patience, because most marketing methods take time to produce results. Stick with it, and you’ll reap the benefits. 3. Branded. Providing your customers with a clear understanding of who you are and how your product or service can assist them is a must. Make sure your brand message is carried through in all your marketing. A post or profile on one site should be recognizable as being tied to your other posts and profiles. 4. Consistent. Your marketing campaign will be the life of your business, and needs to become part of your daily business routine. This is part of sticking with it, but it also means making a commitment to working your marketing every day, and for the long haul. 5. Focused on Customers. Your job will be to recognize any problems that your prospective customers have and offer them clear-cut solutions to these problems. Appealing to potential buyers by solving a problem or easing pain is the best way to make your marketing pay off. 6. Directed at Your Target Market. It’s imperative that you know precisely who is in need of your product or service. There was once a place for mass marketing, but that time has passed. Not only is mass marketing expensive, but it’s also a “shotgun” approach that doesn’t target potential customers in a focused way. Make sure you’re speaking to your niche. 7. Trust- and Confidence-Building. Increase the level of trust and confidence that your customers have in you and your business by creating experiences that will cause them to naturally feel more confident and trust in you. Consumers are much more likely to buy from people they trust and like. So make sure your marketing isn’t salesy or cheesy. Let go of gimmicks and be more direct and upfront. 8. A Boost to Your Visibility. Your prospective customers are bombarded by ads every single day. Utilize as many different marketing tools as possible. The more your prospective customers come across you, the more likely they will be to use your product or service. 9. Repetitious. Statistics prove that an average person will need to encounter a business in some capacity from seven to twelve times before they’ll be willing to purchase from it. With that being said, putting yourself out there as much as possible – in as many venues as possible – will result in real results. 10. Simple. You will easily confuse your prospective customers if any part of your business or marketing seems too complicated. If a person is confused, they won’t take the time to try and figure it out, and they won’t spend their money with you. Keep things as simple and straight forward as possible. 11. All About the Wow Factor. Are you doing everything in your power to get noticed? How do your tactics differ from those of your competitors? The fastest way to fail with your business is to blend in too well with the rest. Build marketing programs that are unique and communicate your brand’s personality in an interesting way. 12. Reassuring. The quality of your products and services is obviously of prime importance. And communicating that quality in your marketing is just as important. Reassure your potential buyers by providing warrantees, guarantees, and testimonials. Let people know it’s safe to go with your company. 13. Educational. Present yourself as an expert and take the time to educate your prospective customers so that they will understand why your business can offer them a solution to their problem. This is especially effective when using comments, forums, and social media for your bootstrap marketing efforts. 14. Personal. Create genuine relationships with your prospective customers. Answer any questions they may have, offer solutions to their problems, and help them if they find themselves in a bind. Showing your prospective customers that there is a real person behind your business will help you to build on your business relationships. And it doesn’t typically cost you anything! 15. Customer Nurturing. Attracting new buyers is important, but marketing to those who have used your company already is essential. Statistically speaking, over twenty percent of your current customers will purchase from you again, because they already know you. This makes the cost of acquisition of an existing customer far less than that of a new customer. Create new and different ways to bring your customers back and keep them happy. 16. Trackable. Knowing what works well and what doesn’t with your marketing campaign is crucial. How else will you know if your time is paying off? It can be difficult to track some forms of bootstrap marketing, but in many cases, link tracking software can be very helpful; especially if you’re sure to include a link in your social media posts. 17. Flexible. You never know when things will change, so you’ve got to be ready to adapt to those changes. Stay on top of the newest marketing methods, and when a new marketing platform pops up give it a try. Don’t jump all over the place, but add and alter marketing methods as soon as it makes sense. The more flexible you are with your marketing, the further ahead you will stay from your competitors. Following the rules above when implementing your bootstrap marketing plan will ensure that whatever you’re doing to get the word out, it’s as effective as possible. What other suggestions do you have for rules of marketing? Share with us in the comments!

Tagged as: business, competitors, customers, daily, entrepreneur, internet, life, marketing, marketing-strategies, product, small-business, social

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How Google And Groupon REALLY Make Their Millions

by Paul Joseph June 24, 2011 Featured

It’s so interesting that most entrepreneurs use basic online products in their lives every single day, but fail to realize what hooked them into using those products. Even more ironic is the fact that how disconnected we have become in recognizing the commonalities these mega successful products have that make them a “mega success”. Ok, let me be more specific. I am talking about successes such as: Google vs Yahoo Seth Godin’s Blog vs 890 bajillion blogs Groupon “The Random Show” (By Tim Ferriss and Kevin Rose , Founder of Digg ) Google Apps vs Open Office I will show you how they did it and how we can replicate their methodologies in our businesses. But, here is the problem, I can keep giving you examples after examples to convey the point, but still fail because you might define success or “mega success” differently than I do. To eliminate any differences here – when I say “mega success”, I am referring to a business/entity that is successfully generating revenue where others have failed or attracting more audience and fans unlike any other business or entity . This blog is specifically about how the Big Guys monetize the heck out of their products/services easily while the frustrated entrepreneur struggles to even sell ONE HOLY copy/subscription of their product. There are reasons why this happens, and it’s not luck. The number one reason why Google is Google, Seth Godin is Seth Godin, Digg is Digg, Groupon is… well you get the point, is because these entities are not run by marketers, they are run by strategists. You and I both have been exposed to our fair share of scammy online marketing offers, which has conditioned us to suspend our thinking and blindly believe that marketing is the solution to solving world hunger. Don’t get me wrong, I am a marketing whiz and I continue to use marketing to grow businesses, but let’s face it – marketing is a piece of the pie called business, and not the pie itself. In reality, Strategy is a far more powerful lever to create “mega success” than marketing. I know you want to talk about monetization , so do I, but I had to set the stage by explaining to you the importance of strategy to make the following examples much more digestible. Alright, so let’s dive right into it. Google.com What do we do when we first start compiling a list of things our “state-of-the-art” website is going to have? We start off by putting an ABOUT US page, CONTACT US page, COMPANY HISTORY, and 107 other ideas to be implemented that no one else in the world cares about . Now what did Google do? They ditched Google Weather, Google News, Google company history, owner profile and the 987354 other things that no one cares about and put laser focus on their most powerful asset – the Google Search . What is your most powerful asset in terms of service delivery/product feature that needs this kind of highlighting? I hope you have faced the fact that the only thing the users care about is the core product/service, which is user-friendly, risk-free, hassle-free, and convenient – PERIOD. Are you providing that? So the first rule is to give something of massive value to your users in a straightforward and simple fashion. But wait… Google Search does not even sell their service, they make money on ads. Now if you have been in any sort of advertising, you know that sales people just want to create a blunt and shameless advertising spot in their available media and sell it to the advertisers. I am sure a typical ad sales person would recommend Google to sell ads on their home page. I am sure Google is going to make a heck load of money this way, but not for very long. I hope this is making sense. Your business must be designed to give massive value to your users . If you are selling ad space on your website, realize that your users want value from them as well. Those ads must be relevant to their interest. The point is simple, date with your users and not with your advertisers. Monetization follows automatically when you get the core right. Groupon.com Many might not know that Groupon became Groupon after many experiments and tweaks were done to its original concept at a website called thepoint.com ( http://www.groupon.com/about ). ThePoint was the original concept that let users create their own campaign, which could be anything from “Raise Money For Charity”, “Ban Ebay for X days”, to“Get Publishers to Publish magazines without photoshopping the models,” and these campaigns would be promoted to encourage group action. Do you see the point? You can create any campaign your heart desires and create an incentive that is monetary or non-monetary. Hmm! The website encouraged group action, but in a very open, unfocused and confusing way. Great concept, but lack of focus . So one day the founders decided to break-off the Group-buying-discounts part of ThePoint and make it as its own entity now known as Groupon . This is where the magic happened and now we know Groupon as the fastest grown billion dollar company in history. I have given you two examples so far – Google and Groupon. Did they use marketing as their lever to success or strategy? I hope I am giving you a higher perspective here, but I am not done yet. Google Docs Previously you read me say that “focus on the product and the monetization will follow”, but I wish I could say that it is always that simple. If it were, Open Office would be the most used software the world knew. Oh, so you do not know what Open Office is??? Good, that conveys my point more profoundly. Open Office is an application suite that has all the softwares one would need to do word processing, spreadsheets, presentations, graphics, databases and more. In simple words you can do everything Microsoft Office suite can do in Open Office, the only difference is that Open Office is free . Before MS Office 2007 , Open Office was literally a copy of MS Office – same functionality, user experience and no compatibility issues. Open Office was a failure due to the lack of strategy . MS Office kept on charging for their product, marketing to huge audiences, while Open Office was not able to giveaway their software for free to a small fraction of the market. There are many reasons for that, but let’s talk about this: How to do it right! – the Google way Google introduced its edition of MS Office called Google Docs . Google Docs has a fraction of the functionality MS Office or Open Office has, but they have a really cool (in demand and problem solving) spin to it. A user can share and access his document from anywhere in the world with an Internet connection and a web browser. But hold on! Where is the monetization part? Google is not selling ads here. Remember! I told you that if you get the product part right, the monetization will follow (with some creative thinking). Google introduced a premium edition of their Docs and mail service for businesses, who desperately want central data storage and smart sharing capability. Many corporations have trouble moving and maintaining email servers and hence Google Apps was born. I use Google Apps, the solution is simple to use and hassle free. Once again – Strategy Google Search, Groupon and Google Apps filled the gap they saw in the market, but it is really important to notice that they all communicated their message clearly and focused on their core. For Google Search the core was the Search Functionality ; for Groupon, it was Group Discounts ; and for Google Apps, it was Office Productivity in the Cloud . There are many differences between the big guys and the small guys. One key difference is that the big guys are confident and bluntly say ‘no’ to the mediocre. They both have the same mental capacity but the big guys choose to use that capacity differently. I mean, I am sure Google could introduce 87 different features on top of the core functionality MS Office had, but they didn’t. They introduced basic features and introduced Cloud technology to the Office suite – pretty sweet. Remember, marketing follows strategy and not the other way round. Start hating conventional wisdom and question ideas constantly. Aziz Ali Get your bonus copy of my book “How To Start An Internet Business & Make Your First $1,000 Online” Download Here

Tagged as: book, cloud computing, money, office, product

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The Truth About Your Latest Idea: It Likely Sucks! Here’s Why…

by Paul Joseph June 16, 2011 Featured

As entrepreneurs, we all think we are “in touch” with our target market. When we create and offer products and services, we do so with the implicit belief that we have a good handle on what our market wants , what our market needs , and what price our market is willing to bear. This confidence can come from researching and surveying the market or seeing competitors succeed in our vertical. But for many entrepreneurs, this fundamental sense of understanding comes from being actually a part of the market and reflecting on our own needs, wants, and price points. Yet if we know so much about our target market, why do so many of us fail ? Yes, I said it. Many entrepreneurs fail – including me. The Beat Of Your Own, Lonely Drummer Last summer, I had an idea for an online video series about making money doing what you love. I was convinced it was going to be a huge success and would yield enough returns for me to live on for months while building a fan base of adoring followers who would loyally buy all of my future products. I wasted no time and dedicated all my resources to crafting this product that I believed would really put me on the map. My first video offering in the series was an hour long and included fancy PowerPoint illustrations and fun graphics. The download came with two worksheets and access to a series of free informational emails. I priced it at $49.99 USD , and cultivated a core of launch affiliates to help me spread the word. Launch day came…and went. With one sale. In fact, one sale was the only sale of the video I ever made . I never made a follow-up video, and I took the site and all related materials down after eight months because I was – and honestly, still continue to be – so utterly embarrassed by how huge a failure this initiative turned out to be. My embarrassment was so acute not just because I failed, but because I had so clearly failed to understand the needs, wants, and price point of my target market. I built the entire product around what I would buy and used only that measurement to guide the product, promotion, and sales copy. What it came down to was that I was really out of touch with the needs, wants, and price point of my target market . Solace In Numbers I was reminded of this unflattering event this afternoon when I was talking to a friend who works in development consulting. Over the course of our conversation, they revealed that they were a little confounded by a market revelation they had: “I can’t believe it, Nacie – I’ve been planning to sell this new service for $50,000 and just heard from a sales lead that they – and no one they know – would consider paying no more than $3,000 for it. I guess it shows how out of touch I’ve gotten with what [the market] would buy…” The worst part – or the most comforting part – is that my friend and I aren’t alone in such gross miscalculations of our target market needs, wants, or price points. Think about Dean Kamen, the creator of Segway scooters – when these gyro-scooters were first launched in a massive expose on Good Morning America in 2001, they had been heralded as “an invention bigger than the internet and the PC” that were supposed to “revolutionize city planning…and create an upheaval in several existing industries.” Yet ten years later, in the United States they are little more than punchlines to mall cop jokes. In fact, in 2010 the Segway made the top of Time Magazine’s 50 worst inventions of all time (subprime mortgages and pop-up ads also made the list). How could an invention that seemed like such a captivating, good idea fall so hard on its face? Because (say it with me now) it was out of touch with the needs, wants, and price point of its target market. Staying In Touch With Your Market Over the years, I’ve observed that losing touch with your target market coincides with becoming too submerged and surrounded by early adopters or industry peers. Translation: entrepreneurs lose touch by spending all their time in an ideological bubble. When most of your daily interactions are with people in your field or who are already loyal followers of your brand, you start to think, create ideas, and receive feedback in a biased bubble of influence. You are talking to the small percentage of your potential market who already “get it” and don’t need to be sold – their needs, wants, and price point align likely with yours, meaning that your suggestions or prototypes are met with positive reinforcement. Take my failed video series – I sent the prototype to about a dozen people who already “drank the KoolAid” of my brand for feedback, endorsements, and affiliate help. They all raved about it, leading me to believe that once the product went live it would receive similar praise from the larger market. Nope. Consider my friend – he is a savvy business man with a booming small business. Before sharing the $50k price point with a sales lead, he floated the service and cost by his close business network and received positive feedback, leading him to believe that the price would be equally accepted by the market at large. Heck No. And once again, let’s revisit our friend the Segway – I don’t know the details of this case personally, but I can imagine that no one would be able to book a product to launch on Good Morning America (a huge, national morning show) without a bevy of endorsements and positive support, which led the producers to think the product had legs. Capital N-O. The problem is that for most of our industries, enough money to call a living (let alone a flourishing business) doesn’t come from selling to a small (likely saturated) percentage of our super fans and industry colleagues…it comes from successfully selling to a broader market percentage and even into demographics beyond our target markets. And to do that, we need to stay in touch with our non-KoolAid drinking targets. “How?” you ask. The answer is simpler than you’d think: take time to unplug from your blog, email, social network, and business contacts. Instead, have some casual, face-to-face conversations with people you meet on a daily basis – at the school drop-off or in the market or at the coffee shop or even at home – about their needs, wants, and price points as consumers. Share your business offerings and ask for their authentic feedback . Because the sooner you can get out of your ideological bubble, the faster you can get back in touch with your target market and kick your sales into high gear. Here’s to your Entrepreneur’s Journey, Nacie Get your bonus copy of my book “How To Start An Internet Business & Make Your First $1,000 Online” Download Here

Tagged as: business, market, numbers, online, price, product, school

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Sunil Kumar, GreeneStep Technologies: On-demand business automation solutions for SMBs

by Paul Joseph June 15, 2011 Featured

We at YourStory caught up with entrepreneur Sunil Kumar to learn more about his venture, GreeneStep Technologies and their product, the OnCloud Business Suite. GreeneStep provides ERP, CRM and business automation solutions to SMEs and in this chat with YourStory, Sunil speaks about his venture and how they thrive by applying KaaS (Knowledge as a Service) methodologies. (Visit Yourstory.in for full news, other content, and much more!)

Tagged as: business, content, frontpage, other-content, product, technologies

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Xpress Pitch makes a quiet debut at EMERGEOUT Chennai

by Paul Joseph June 8, 2011 Featured

Duleep Sahadevan (founder, Software Associates) was holding audience between him and lunch. The other hall had an engaging Cloud discussion. Despite such distractions, Xpress Pitch, a Pecha Kucha style story session by product companies, made a quiet debut. Such evangelists who think out of the box makes the product space all the more exciting and holds promise to make India a top player. With… (Visit Yourstory.in for full news, other content, and much more!)

Tagged as: content, frontpage, other-content, product, yourstory-in

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Rendezvous with Mentors for Entrepreneurs – MentorEdge

by Paul Joseph June 2, 2011 Featured

Nobody gives a damn about you when you kick start, as the saying goes “nobody worships an Idol in the making”, it is only a good Mentor who can see far. Entrepreneurship is a lonely journey; you need people around who are excited about your product/ service, to give you directions on the untraveled path. (Visit Yourstory.in for full news, other content, and much more!)

Tagged as: content, frontpage, other-content, product, yourstory-in

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Is All Publicity Good Publicity?

by Paul Joseph May 30, 2011 Featured

This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true? I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because everyone in the industry has a number of examples that prove their point either way. So, in order to answer the posed question, I need to first attempt to explain what I mean by the question. Publicity is by definition, information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice. The emphasis, therefore, of this definition is on “ attracting public notice .” Why Attract Public Notice? Now, it goes without saying that everyone has a different reason for attracting public notice. Certainly, most of my clients (and the clients of other public relation agencies) attract public notice for themselves, their product or service to make more sales. After all, if nobody knows you are there, how can you expect them to buy from you? Businesses and individuals go about solving this problem (being unknown) by advertising and otherwise promoting the advantages of their product and service to their target audience , focusing on how it will solve their perceived problems and generally make them happier, more youthful, stronger, better looking, etc. If their target audience is convinced of the fact, then they will assumedly buy the product/service and become a regular customer. Bearing this ideal scenario in mind, it makes sense that everything a current or potential customer should learn about a company they intend to purchase from should be favorable, right? If you discovered that the product was not quality or the company was involved in unethical business practice, chances are that this would influence your decision to purchase from them. Depending on the severity of the discovery, and your personal opinion about what a quality product or service is, and what constitutes unethical or unacceptable behavior, you may choose not to buy from them for some time in the immediate future. Obviously, the factors that influence buying behavior differs from one individual to another, but most diligent companies, having done their market research, will have an idea what information they will not want their target audience privy to. Sure, we all have skeletons in our closet, but most large companies and brands are looking for their customers to think the world of them. For example, I can guarantee that most airlines will experience technical faults on their airplanes at some point or another, as is the nature of anything mechanical, but they don’t necessarily want their audience to know about every single loose screw, even if it is perfectly normal. They would rather focus on the way their seats transform into completely flat beds in first class, when it comes to topics to promote about their airline. And don’t forget, publicity includes articles in the media including newspapers , radio and TV , word of mouth , on forums and social media online , blogs , etc. Therefore, in the case of most companies and brands, the answer to the question “is all publicity good publicity” would be a resounding no. Too much publicity about foreign objects found in burgers, faulty engines causing emergency landings and unreasonable fee increases would certainly impact public perception about a company’s reputation and affect their willingness to part with their cash. Exceptions To The Rule In some cases, most or even all publicity is good publicity. The publicity may be of a less than favorable nature, but the results may end up being positive for the individual or business. When is this the case? There are some specific examples I have identified below: The expectations by the target audience toward the business/individual . For example, when the fans of a rock group or performer hear about their “idol” making comments that are derogatory towards a public issue or debate. Obviously, it really depends on the severity of the comment or the topic itself. For example, Eminem mouthing off occasionally about his ex or rival is expected by his fans, whereas allegations about Chris Brown’s treatment toward Rhiannon no doubt lost him quite a few fans. Another example is that “leaked” sex tapes including Pamela Anderson or Paris Hilton affected their public reputation very little (in a negative way), whereas Bill Clinton’s escapades would have most definitely lost him quite a few votes and arguably even his seat in office. It is acceptable for celebrities to act in a manner that is outside of the social norm (occasionally) but definitely not for a Politician. If you are not known at all, provided not all the attention is negative . If you don’t have any reputation or publicity as yet, sometimes a little bit of debatable publicity will put you on the media and/or public agenda, and they will be more open to information from you in the future. Obviously, the extent and amount of negative publicity is entirely dependent on your business and audience. If the nature of your business is such that it attracts a lot of (often dubious) attention anyway, and your audience knows and expects this . We all know not to believe everything we read in gossip magazines, and even big reputable brands like Coca-Cola will attract some negative publicity from time to time. So, while there is no definitive answer to the question, here are some pointers to keep in mind when trying to get what is hopefully more than just 15 minutes of fame: Publicity stunts can be really fun and serve to get attention in a crowded and noisy world, but be sure that any stunt and expected/possible outcomes are suited to your audience and what you would ideally like your reputation to be. Don’t ever let the negatives outweigh the positives , particularly if you are trying to place yourself in a position of authority. The best publicity is well-planned and thought-out. Don’t be sloppy with any publicity you can control. Be in charge – it’s your reputation after all. Don’t just focus on one means of publicity – consider it all. Traditional (TV, newspapers, magazines, radio), word of mouth, blogs, social media – it’s all equally important . Kerry McDuling Get your bonus copy of my book “How To Start An Internet Business & Make Your First $1,000 Online” Download Here

Tagged as: book, business, internet, media, nature, online, product, question, small-business, social

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5 PR Essentials to Launch your Product

by Paul Joseph May 30, 2011 Featured

One positive advantage of launching your Product in the current times is that there are multiple ways to tell the world your product story unlike earlier times. Top of mind comes, the news a venture generates when it gets funding, almost all the media today writes about it. For eg. Sourbits’ funding by Sequoia Capital ( the last news that i saw everywhere). But the question is what do you… (Visit Yourstory.in for full news, other content, and much more!)

Tagged as: content, current, frontpage, media, news, other-content, product, question, yourstory-in

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Top 8 SaaS-AppS at NASSCOM EMERGEOUT Conclave in Chennai announced

by Paul Joseph May 27, 2011 Featured

The NASSCOM EMERGE-Product Showcase is back. Through EMERGEOUT, NASSCOM attempts to showcase the top companies which have developed innovative applications. The process culminates at the seventh edition of EMERGEOUT, on June 7th 2011 in Chennai. The panel, after much deliberation, based on various parameters like uniqueness of the product, number of customers, marketability, India-focus,… (Visit Yourstory.in for full news, other content, and much more!)

Tagged as: content, product, visit-yourstory-in, yourstory-in

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