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Whether you need a new logo design for a startup or it’s time to freshen up your old logo, one thing is for sure: a good looking logo is essential to your brand identity. People interpret a lot more about your company based on your logo than you might think. The color, shape, and general “feel” of your company’s logo all play a role in the perception people have of who your company is. As logos are so often part of a first impression, and first impressions only happen once, it’s important to get it right. If you’ve checked into having a design firm create a custom logo for you, the price might have convinced you that your company’s initials with the shadow font and a tagline underneath, created in MS WordArt, will do just fine. But is that the right decision? Indeed, companies have paid tens of thousands of dollars for a single logo design. Is it worth it? Your logo is important enough that it is worth it, if that was the only alternative. Thankfully, it’s not. Entrepreneurs are turning to crowdsourcing options for more solutions to common problems every day, and logo design is a perfect fit for the crowdsourcing model. Not only is this option far less costly, the real beauty of crowdsourcing is that you get the creative power of several people working on your logo project. You’ll get far more options than any single design firm will provide, and the quality is often surprisingly high. In fact, your most difficult task might just be picking the one you love the best. Within the world of crowdsourcing, one model that stands out as very effective is the contest model. In this form of crowdsourcing, designers actually compete to design the best logo. In a typical crowdsourcing model, people are also competing for the business. But the idea of winning a contest for which they not only get the money for the logo but also move up in the rankings, tends to step the quality up a notch – at least. LogoArena.com is a company that’s leading the way for logo design contests. They boast top notch designers from around the world, and the results of what these graphic artists have come up with are very impressive. An average contest on LogoArena will generate 50 to 200 unique custom designs. That’s something you’ll never get (without a very high price) from any design firm, and you can launch a contest for just $249. Your logo is so important to your company’s branding that it’s worth spending thousands of dollars to get the right one. But when you can get the same or better quality for a fraction of the cost, it’s a no-brainer. If it’s time to honor your brand with a logo that truly reflects your company’s personality, head over to LogoArena and get to it! This is a sponsored post. All opinions are 100% my own.