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4 Keys to Reining in Social Media Overload

by Paul Joseph February 9, 2012 Featured

Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and Tumblr reblogs? What about entrepreneurs who are finding it harder and harder to manage all of their social media profiles and run a business at the same time? It’s easy to get overloaded with social media, but if you feel like you’re drowning, it might be time to start simplifying your routine and finding ways to cut back on your time spent without sacrificing your level of community engagement. 1. Pick a Management Tool Balancing all of your social media accounts sometimes comes down to switching back and forth between different applications and websites. This can waste your time, especially if you have to manually go to the Facebook and Twitter websites to see if you’ve received any comments or mentions. To combat this, download a social media management tool like HootSuite or TweetDeck. These applications allow you to monitor and use all of your social media profiles from one convenient interface. Of course, the constant messages popping up on your desktop to inform you that you’ve received a new comment or mention can be distracting. To save time, turn off these notifications. 2. Focus Your Efforts While the primary thing you should be doing on social media sites is being social, don’t let this distract you from your overall goal: to interact with customers and market your business. Your first priority should always be to relay a specific message to your target market. Don’t try to speak to everybody, everywhere. Speak only to those that would be interested in purchasing your product or service. Seriously, generic status updates and tweets are the bane of businesses. Be specific and you’ll be interesting. Also, avoid checking social media sites over and over again each day. Set aside a specific time to check them and post updates. Schedule them if you have to. Just don’t cut away from your business tasks every five minutes to check comments on Facebook. That’s a super productivity killer. 3. Use What Works If you have no need to use Tumblr or Pinterest for your business, don’t. There’s no law saying you have to use every social media site out there. Instead, only use the sites that work for your company and that are easy to manage. You should be getting more out of your social media efforts than what you’re putting in. If that’s not the case, it may be time to reevaluate your approach or ditch that specific site. 4. Take a Break If you still feel up to your ears in social media, it may be time to take a break. We have a tendency of being connected to our networks too often, in both our personal and business lives. To cut down on the noise, set aside 30 minutes a day to shut off your phone and close your browser. Take some time for yourself to think uncluttered thoughts. It can do wonders for your productivity once you switch your connections back on. Adam Toren is an Award Winning Author, Serial Entrepreneur and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs .

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Twtbuck is now Zuvvu; Use your social influence to earn money

by Paul Joseph January 18, 2012 Featured

TwtBuck, which was founded in June 2010 focused on advertising on twitter and it was covered by Yourstory back then when Twtbuck was still taking its infant steps. Founded by Gaurav Sharma, the vision at Twtbuck has undergone evolution and Twtbuck would now be phased out, making way for Zuvvu. The renewed focus would be on other social media as well and hence the re-branding. The metamorphosis has been highlighted here. Zuvvu in brief Zuvvu is an advertising platform by signing up for which, a person can earn through spreading the word about an advertiser using his social clout. More the reach of a person, the higher would be his zuvvu score, the more he can earn and more would the advertiser be willing to pay. A user signs up for an account, shares the links and then gets paid per click. The Twtbuck to Zuvvu transformation Changes have been made both, on the publisher’s side as well as the advertiser’s side. “On publisher’s side, the platform has become more engaging by ‘gamifying’ the interface where publishers (read internet users) compete among themselves, share and discover cool content – everything related to their interests, skills and likes. We have opened up our internal publisher scoring and evaluation metrics to bring transparency to the system which will both boost confidence and trust among publishers towards Zuvvu. While, on the advertiser’s (business or ad agency) side, we have improved our targeting engine and have introduced a smart pricing model which also takes into consideration Social Media Page Rank and Publisher Quality”, Gaurav explained. Along with this, advertisers can choose their own publishers now which would ideally give them better control over their campaigns and they would also be provided with real time analytics. A zuvvu score might strike a resemblance with the Klout score. How is it different? Gaurav Sharma, Founder Zuvvu Zuvvu score is a numeric value on a scale of 100 that measures any individual’s social media reach, quality of social media reach, social media activity and the willingness to help brands with word of mouth publicity. Zuvvu score brings social media influence calculation more close to marketing strategy and ROI constraints of the brands”, says Gaurav, The extra dimension would be the major differentiator and it’d be interesting to see how   Zuvvu inculcates this. So, what is the Social media page rank here? Zuvvu ‘Social Media Page Rank’ is a numeric value that represents how important a page is on the social web i.e. Facebook, Twitter, Linkedin, Google+ and Stumbleupon. Exactly like Google Page Rank for General web. Similar to Google Page Rank, Social Media Rank is also calculated on the scale of 0-10. As of now, the algorithm for social media rank uses around 46 parameters including the basic ones like Facebook Likes, Comments Shares, Tweets, Retweets, etc. Every parameter has its own fixed weight-age as well as dependent weightage depending upon values of other parameters. The free Social Media Page Rank widget is available  here How would Zuvvu earn? Monetization model is exactly like any ad network. Advertiser’s pay for ad campaigns with a minimum budget of $20 and a CPC Range $0.05 – $0.90. Zuvvu would share 50-70% with publishers depending upon their expertise and activity levels on Zuvvu. The iAccelerator push “I would consider coming to iAccelerator as one of the best decisions I have made in last 23 years. From mentoring to useful connects to fun, they are taking good care of nearly everything a Startup needs in its early days. All the sessions have been extremely helpful and the best of all, the chance to work along with 15-20 other budding entrepreneurs’ under a single roof has been invaluable!” Gaurav told us with a huge smile on his face. Zuvvu is about 30 days old now and has got over 30,000 unique hits with 5000 new publishers. The number is expected to rise once the transformation is complete and you could give it a shot here and drop in comments about Zuvvu and your Zuvvu score. – Jubin Mehta

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Travelomy- A location based service from Ciafo

by Paul Joseph January 16, 2012 Featured

Ciafo initially came up with Frrole , a social newspaper based on twitter which was covered by YourStory a couple of months ago. Ciafo has been slowly moving up the ladder and has now announced a new service called Travelomy which can be a good monetization option for them. About Travelomy Travelomy is a travel guide that packs features based on rich content, geo-location and social media integration in a way that provides practical and useful information to a traveler. Travelomy leverages web 2.0 technologies to provide better travel information. What does Travelomy do? Quite a few existing travel guides end up having content which is obsolete and has little relevance left. Travelomy brings real-time and social information feeds to travel content. Travelomy claims their results to be more relevant than competitors like Gogobot but it is still early days to make a clear cut decision. This feature is currently being rolled out for the 10 most popular cities (6 in India including Mumbai and New Delhi and Kathmandu, Thimpu, Maldives and Colombo overseas) and would be extended to cover smaller, but popular travel destinations in the next couple of months. The working Frrole is what powers Travelomy. Frrole is the sieve that filters relevant information and feeds Travelomy. Along with Travelomy, Ciafo is also announcing a private-beta release for accessing Frrole APIs. Extrapolation Currently available at a local level for 20 cities across 7 categories, Frrole would soon extend to around 50 cities and also start offering integrated feeds at a country and global level. And as far as Travelomy is concerned, the team ultimately intends it to be a complete travel destination site, although it currently focuses on being purely a travel guide for the 5 South Asian Countries of India, Sri Lanka, Nepal, Bhutan and Maldives. You can try out Travelomy here . If you are interested in getting access to Frrole API’s, you can tweet them at their handle: frrole or visit the site . – Jubin Mehta  

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Five Social Media Tools for Every Entrepreneur

by Paul Joseph December 16, 2011 Featured

Social media platforms provide entrepreneurs with a number of key tools for branding and marketing. These tools can measure results, generate leads, increase conversion and awareness rates and improve the overall return on investment (ROI) So why do so many small business owners adopt a ‘spray and pray’ mentality, or worse employ a no-show attitude, when it comes to social media campaigns?  There are no easy answers to these questions, but what is certain is that the days of setting up a static outpost on Facebook, LinkedIn or any other platform are long gone. Today, the best and most effective efforts not only engage a wide audience , but are also managed, monitored and continually tweaked based on the feedback and actions (or non-actions) of your target audience.  Take Jet Blue for example. They launched an innovative campaign offering discounted tickets through its online Twitter stream that increased ticket sales at a time when the rest of the airline industry was flailing. If you don’t think social media is for you, consider this: According to recent study from the Center for Media Research, 21.3 million people in 2011 discovered a new brand or company through social media, and another 22.5 million say they use platforms to learn more about brands and products. The benefits to a business’ bottom line can be tremendous when social media is done right, however a proper campaign chews up a good deal of time and requires a concentrated, coordinated effort. Don’t despair. There are several tools to help lighten your load and increase the probably of your message being heard out there in the wild. Try these five solutions to help better manage and monitor your social media efforts. HootSuite HootSuite helps manage your different social networks by enabling you to track conversations and measure campaign results; manage and update your Facebook, Twitter, LinkedIn, Ping.Fm, WordPress and Foursquare; and simultaneously post information across all networks. Having all your social content available on a single dashboard is a major advantage when trying to navigate the entire landscape. Bottom line: HootSuite has a great system for analytics, tracking brand mentions, analyzing social media traffic, scheduling and distribution. This all will save you time. Cost: Free for up to five networks.  Pro version is $5.99 per month. 2. Main Street Hub Making new friends can be hard for anyone especially when you are trying to do it online. Main Street Hub provides a service that lets you circumvent part of that cumbersome process by helping build, manage and monitor your profiles on Facebook, Twitter, Google Places, Yahoo Local and Yelp. This includes growing your fan base, posting status updates, responding to messages and comments from customers. Bonus : Building a big network is the most time consuming aspect of social networking. Main Street Hub gives you a big head start. Cost: $199 to $299 per month, depending on the plan you select. 3. CrowdBooster When trying to win new friends and influence people it’s important to know what is working. CrowdBooster is the kind of social media barometer that can help you effectively grow and manage an effective presence online. The tool provides graphics that show which posts or tweets receive the highest number of retweets or Likes, and measures the largest impact based on number of impressions. Let’s say you’ve been actively promoting a product but have received scant feedback from any of the many social media platforms you use. You start to wonder if anyone is listening. Well, CrowdBooster’s social media dashboard will report who is receiving your message and who is not, and will even notify you when influential (based on Klout score) users are available. CrowdBooster also recommends which course of action to take in order to best reach this desired audience. Bonus: Analytics and recommendations show businesses how to more effectively reach important influencers, create relevant content that resonates with your audience, and send content at the most effective times. Cost: Free 4. Klout In today’s fast paced Web environment, measuring success in real-time is imperative. If you spend too much time barking up the wrong tree, you’ll end up chasing your own tail. Social media analytics provider Klout measures influence online using data from your social networks. How it works: An algorithm measures several factors including amount of posts, the number people sharing these posts and the overall number of followers. It then calculates your Klout score to help users understand their influence and determine the source. Armed with this knowledge you’ll be better equipped to improve and extend your reach. For example, if you’re in the ice business you likely wouldn’t expend much effort trying to sell to people living in igloos. Bonus: Measuring influence based on the ability to drive action in social networks leads to more targeted audience. Costs : Free 5. Social Mention Sometimes separating the medium from the message is a tough task, especially when it comes to social media. However, if your goal is social awareness – eavesdropping in on what people are saying about your product, service, business and competitors – Social Mention can help. The platform allows you to program alerts based on chosen keywords and pulls content from more than 80 online spaces including blogs, Facebook, Twitter, LinkedIn, Flickr, YouTube, etc. —more than 80 in all. If someone posts a negative comment about your business on Facebook, The Social Mention platform alerts you immediately. This allows you to engage with your customers in a real and meaningful manner. Bonus: Understanding the conversation is one of the most important ingredients to social media success. If you know what they are saying, you can act accordingly. Costs: Free with charges based on higher levels of use. Conclusion Just because companies are collectively spending hundreds of millions of dollars on social media marketing, doesn’t mean you have to donate a large portion of your budget to leverage the medium’s benefits. Although eventually you may need to enlist the services of a professional, these five easy to use tools are more than enough to put you on the right social media path. Tim Gray is content strategist with Blue Fountain Media . He often writes about the innovative tools small businesses and entrepreneurs can use to be successful. Read more about Tim here .

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How the 34M Facebook and 13M Twitter users are driving the Digital Revolution in India

by Paul Joseph November 21, 2011 Featured

The internet penetration in a vast country like India is only 7% of its entire population. This is expected to grow to 19% by the year 2015. However, this small percentage amounts to a very large number of Indian population who access internet at many junctures of their everyday activities. Thus spearheading the digital revolution, the Indian consumer is exhibiting an insatiable appetite for digital services. Internet penetration in urban India has paved its way to construct a new marketing and social networking vocabulary that is “digital” (truly global and futuristic), spearheaded by the toppers of the Indian online popular, Facebook and Twitter. Fact-files of the Indian Digital History 1. In 2004, India witnessed 4 million online subscribers on the online matrimonial sites. 2. 2005-2007, there are 4.6 million Indians who access online banking; and, the e-commerce market in India touches Rs. 7,080 Crore. 3. In the year 2009, Facebook enters the Indian lives and becomes an integral part of Indian families, societies, interest and activities. Facebook and Twitter in India Facebook has 34 million users in Indian whilst Twitter has 13 million Indian users. 1. The enormous effect of Facebook on the Indian society has experienced in the recent past during the India Against Corruption campaign. Over 116,000 people on Facebook came together to unanimously support the movement. The role of bringing people and the Indian community together for a cause, showed the hold of online social media platforms, like Facebook on the vast Urban Indian population. 2. Facebook is the talk of every urban Indian household, bringing together and forming opinions of both young and old. Indian facebook has adapted the Indian culture by bridging the virtual gaps of Indian family life and Indian social life by the medium of convenient communication. It is also paving paths of newer methods and mediums of marketing products that are individual and customized. Also withstanding as well as strengthening the cognitive Indian society. The micro-blogging site Twitter has also played, and is playing a significant part in molding Indian contemporary culture, Indian social and celeb life as well as Indian contemporary political history. From political stories unfolding, to the resignation of the cabinet minister over a tweet. From the national stands by political party leaders to the birth of the most popular bollywood child, India is micro blogging its present and making historical tweets.  Indian popular culture is truly molding itself on twitter. It is indeed a digital revolution, as micro blogging site like Twitter has influenced and changed Indian perspective to the Contemporary India. Twitter and Facebook are thus playing a significant role in forming the Indian urban contemporary life and history – the catalysts of the Indian digital revolution. About the Author Manik Kinra is Co-founder of Jade Magnet, a creative crowdsourcing platform. Jade Magnet has around 15,000 people in the ecosystem and has served over 500 SMEs across the globe providing various design solutions. Manik drives marketing and sales for Jade Magnet and writes regularly at various forums on crowdsourcing, marketing and SMEs You may also like to read: Twitter Tales : Stories of Twitter Users – How do you use twitter? $1.2 billion for Facebook and Twitter from JPMorgan “TierII and TierIII towns driving Digital Commerce in India”, says Muralikrishnan B, Director, Marketing & Product Management, eBay India

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Get Creative with Social Media: How to Make it Work for You

by Paul Joseph October 28, 2011 Featured

Social media marketing is a great way to network and share information. For a business, that means it’s a good channel for making and maintaining prospective business contacts; distributing news and announcements; and sharing examples of your work. But that’s only one way to use social media. There are many other ways to mine your social network and make it work for you. Take Elizabeth Amorose, Amanda Neville, and Brett Traylor, partners at Thinkso Creative, a design and branding agency in New York City , as an example. They have turned their social networks into a resource for finding creative assets, sourcing talent, recruiting focus groups, and gathering market intelligence. Here’s how they are doing it. When Thinkso was planning a photo shoot as part of a new advertising campaign, Thinkso’s team posted casting calls on their Facebook walls and cast the entire shoot through Facebook. “The time table was super tight, and the campaign concept called for real people, not models so we decided not to use any casting agencies,” Amorose says. “Each of us has a lot of Facebook friends. It seemed worth a shot. The bonus was that we could preview someone’s look by browsing their photos – it saved a step.” After the casting call went up on their profiles and fan page, the partners had plenty of options for their campaign. Some of the respondents were actors or models, but at least half of the people selected were amateurs, which gave the campaign an authenticity that felt different from typical model shoots. The strategy saved money too; without agency fees, the budget stretched further and all compensation went straight into the participant’s pockets. The agency has also turned to Flikr, the photo sharing community, to source images for marketing collateral, such as a brochure for an education reform organization. “It feels more real because it is more real,” says Traylor. “It’s not staged, over-styled or retouched, and it has more of an edge than what you can find through the stock houses.” Thinkso pays the photographer a fair market price, minus the typical stock agency mark-up. “We’ve also tapped into our community to find usability test subjects; survey participants; and subject-area experts,” says Amanda Neville. “Folks are willing to help because they know us, and they’re willing to connect us to their networks if they know other people in our target demographic. We’ve found that we can be very specific in terms of who we reach out to — moms, corporate executives, entrepreneurs, hipsters.”

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Gartner Twitter Chat : Business Gets Social – October 4 2011

by Paul Joseph September 30, 2011 Featured

The wave of social business will be larger and even more disruptive than the e-business wave that preceded it. It is more than Facebook, Twitter, and LinkedIn. It is also more than the enabling technologies – wikis, blogs, social networks, etc. Social media is really about engaging communities in new ways to achieve otherwise impossible business value. It is about strategy. It is about thriving, surviving or disappearing in a new age of human behaviors fueled by mass collaboration. This Gartner Twitter Chat will explore the critical trends that are upending social programs as business get social. Key topics coved with include: What makes social media so powerful? How can organizations take a strategic approach to social media? How can social media transform how you do business? How do you measure the value of social media? What are the major best and poor practices that mean the difference between success and failure? The Gartner Twitter Chat will take place October 4, at 3 ET on Twitter with Anthony Bradley, Carol Rozwell, and Elise Olding. Please join us on Twitter using  #GartnerChat.  Follow the hosts: @BradleyAnthonyJ, @CRozwell, @EliseOlding and @Gartner_inc Source : Gartner blog You may also like to read: Twitter Chat on Small Business and Entrepreneurship Skoll World Forum Twitter Chat for Social Entrepreneurs Social Media Event : TWITTER NATION: Fireside Chat featuring Evan Williams, CEO of Twitter

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Twitter for social change ? Why Melinda Gates opened an twitter account .

by Paul Joseph September 22, 2011 Featured

Melinda Gates who heads the Bill and Melinda Gates Foundation joined twitter 15 hours ago and right now she has more than 15,000 followers . Motivation behind her joining twitter – its a tool for “impatient optimists”. In a blog post on why she joined twitter Melinda writes about how she believes social media can be used for social good. Twitter gives people the ability to influence peers. Philanthropy is not just about money but creatively using resources at your fingertips for greater good she says. “Twitter is an example of this—it is the type of vehicle that allows you to share stories of impact in an instant.  I’ll be using Twitter to pass along stories that inspire me.” There is not a moment to waste when millions of people’s lives and futures are at stake. This impatience is what made her join twitter. After all, what’s more impatient than a tweet? she asks. Follow Melinda on twitter by clicking here.  What do you think ? Do you use social media for social good ? Let us know by commenting below. You may also like to read: Bill Gates to speak on “Giving back to society” at Stanford on April 19 Kya Ho raha hain? Twitter’s Official India Account Free social media study – “Twitter for Events – How To Get The Most Out Of Twitter To Make Your Event A Success.

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20+ Social Media Power Tips To Generate Leads

by Paul Joseph August 31, 2011 Featured

Social media has become the cornerstone of business marketing efforts.  It’s no doubt that this phenomenon will only strengthen over time.  And now with the new powerhouse Google+ on board, even more exciting times are upon us. But for many entrepreneurs and business owners the question still remains, “how do we effectively use social media as a part of our business model and generate more leads?” Here are 20+ Social Media Power Tips that if you implement into your marketing efforts may very well help you generate more leads! I will focus on the top five leading social media powerhouses – Twitter, Facebook, YouTube, LinkedIn and the new yet quickly growing Google+. Twitter 1. Write something compelling in your profile; make me want to follow you! This can be as simple as what value you offer to others; or even something fun and unique. 2. Actually have a conversation with those in your network as well as reach out to those yet not connected with you. Sure you conversations are limited, but you’d be surprised how effective you can get your intended message across even with only 140 characters. 3. Market your business. Let me clarify – market your business on Twitter intermittently with adding value and thought knowledge. 4. Expand and maximize your reach by using sites such as Triberr.com or Twitterfeed.com. Facebook 1. Create a Facebook Business page and post regularly. I know it seems like common sense, but you’d be surprised how many small business owners and entrepreneurs are not taking advantage of this tactic and post only once a week or less! No one wants to be part of a virtual ghost town. 2. Use the @ symbol to directly link other people and Facebook pages to your comments. Your @ replies show up on their wall and have the potential of being seen by hundreds if not thousands of people. 3. Use a custom Welcome landing page to tell people why they should “like” your page. Use services such as FanPageEngine.com or PageModo.com . Both offer the first page free! 4. Use the photo slider on your business page to add advertisement-style images linked to URL’s you would like people to visit, such as your service page, programs, product information page or subscribe page. LinkedIn 1. In your profile section, add what value you can give your prospects. For example, what services do your provide that can help your target audience? 2. Add a Slideshare, video, or PowerPoint presentation to your profile page using LinkedIn applications such as Box.net, Google Presentations & Slideshare Presentations to share valuable content and/or promotional information. 3. Join as many groups as you can manage (max is 50 groups). The advantage of this is, as you connect with members of the groups, you can request to add them to your network via that mutual connection. If they see you are in a shared group, they may be more likely to connect with you further. 4. DON’T use the default ‘I’d like to add you to my professional network on LinkedIn.’ Always personalize your message to increase your chances of making the connection. If you have not had any prior contact with the person, sharing with them a very good reason why you would like to connect would be helpful. Maybe you have a mutual friend. Maybe you’ve read something of theirs that you really enjoyed; feeding the ego always helps. YouTube 1. Utilize the use of teasers to give people insights to your products or services with your videos. For example, if you provide consulting, you can publish a small clip of you evaluating someone’s business (with their permission of course).  Just make sure you adhere to YouTube’s terms in reference to commercial use. 2. Make sure to use keywords in your title, description and tags so you can easily get found by your target market. If you have a local business, be sure to include your local area within these areas. For example, if you are promoting your wedding video marketing services, you can add a title such as ‘John Smith’s Wedding Video New York ’. How did I get this keyword? I just did a search on Google Adwords for searchable keyword phrases in that industry and in that location. 3. Have a call to action at the end of your video to let the listener know what the next step is. This can be done directly within the recorded video (verbally); or you can use software to add a title and credits clip to your videos. Most computers have free built-in software you can use for this purpose. Another option would be to create a customized video clip/intro for your videos. 4. Do a search in YouTube for your niche and start subscribing to other channels, make friend requests, and begin commenting and liking their videos.  Tip: assuming the host of the channel allows for it, consider adding a video response for a more impactful result. Google Plus 1. When setting up your profile on your About page, but sure to include keywords under your ‘Employment’ section on how you want others to search for you. For example, if you are a health coach, you may want to use this keyword and/or other relevant keywords in this area.  This is the first term that shows up under your profile picture when your mouse is hovered over it. 2. Utilize your About page to the fullest by adding all relevant links to other sites you are affiliated with, such as other sites you run or contribute to, to all your social networks. 3. Make sure to +1 other status updates. This great way to engage others and promote reciprocity. 4. Occasionally jump on Google+ and activate the Google Chat option. Allow others to connect with you on a more personal level using this option. Same applies with Hangouts. Be on the lookout for hangouts going on and jump in to add value to the conversation. Tip # 21 (Bonus) Use Hootsuite to upload a CSV file of all your status updates for the week across you’re social networks.  You will have to upgrade to do this ($5.99/mo), however you can schedule these updates manually as well if you prefer the free version. The benefit of the CSV file is that you can make minor changes to it week to week and continue to use it over and over which will save you tons of time. Tip: Marketing tweets, quotes and thought knowledge can be used over and over. However you many want to experiment with the days and times of your updates to see which give you the biggest results. There you have it – 20+ Social Media Power Tips to help you generate more leads.  Getting more leads is a process, much like anything else you do in your business. They key is to create a plan, stick with it, and evaluate over a course of time to determine whether or not adjustments need to be made. More importantly, is consistency with your social media marketing that will help you generate more leads. Michele Welch is a Personal Coach and Online Business Advisor . She shares online business tips with those looking to start their own online business ventures, through her blog.  Read more about Michele here .

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